The Green Protein Alliance is the driving force that helps food providers and -makers grow in plant-based offerings. We are experts in the protein transition, behavioural interventions, and monitoring. We speak out, connect, and passionately commit ourselves to creating healthy consumers and businesses. The GPA creates a food environment where plant-based proteins are not only appealing but also deliver valuable business opportunities. We believe in ‘plant-based growth’ and aim for a diet with a healthier protein balance. We achieve this by encouraging consumer behaviour change, using our monitoring tool “Protein Tracker,” and maintaining an active network of producers and providers. Since 2017, we’ve taken numerous concrete steps and made a meaningful impact in making the food environment more plant-based. Together with our partners and members, we are making plant-based the new standard. Because we, the members of the Green Protein Alliance, believe in ‘plant-based growth!’ Will you grow with us?