Meesters van de Halm

About Meesters van de Halm

Meesters van De Halm is a Dutch organic grain flaker and breakfast cereal producer based in Heeswijk-Dinther. Since 1977, the company has processed biologically grown grains into products such as flakes, muesli and granola, with a strong emphasis on Dutch and regional sourcing where possible.

The company serves both consumers through its webshop and retail channels, and business customers through its commercial and private-label activities. It positions itself as an authentic, craft-oriented producer that keeps the full process in-house, from cleaning and flaking to baking and packaging.

Core Values

• Organic integrity: The company works with organically grown grains and states that it avoids synthetic chemical pesticides and artificial fertilisers. Its products carry organic certification and are positioned as pure and honest.
• Local sourcing: Meesters van De Halm prefers Dutch grain and, when that is not possible, sources as close to home as practical. This reflects a clear preference for nearby supply over the cheapest distant option.
• Quality and craftsmanship: The company presents grain flaking and cereal production as an artisanal craft. It highlights in-house expertise, careful quality checks and certifications such as IFS and gluten-free.
• Sustainability: Sustainability is built into sourcing, energy use, waste handling and packaging. The company uses green electricity, reuses process heat, minimises waste and has moved to recyclable packaging.
• Gluten-free safety: For gluten-free products, the company stresses strict separation, external batch testing and certified gluten-free production to protect product integrity.

Unique Aspects

• Full in-house production: The company says it is the only business in the Netherlands that carries out the entire process from grain peeling and flaking to baking and packaging in its own factory.
• Strong Dutch grain focus: Meesters van De Halm sources most of its grain from Dutch growers and the Dutch organic grain pool, which supports shorter food miles and a more local landscape-based sourcing model.
• Dedicated gluten-free operation: Gluten-free products are made on a separate flaking line and stored in a separate gluten-free warehouse, with each batch externally tested.
• Early sustainability move in packaging: The company says it was among the first in the Netherlands to switch to compostable packaging, and later moved to recyclable film in response to recycling realities.
• Role in the Dutch gluten-free oat chain: It describes itself as a co-founder of the Dutch gluten-free oat chain, helping develop and expand availability of gluten-free oats.
• Business and retail reach: Products are sold through the webshop, retail outlets and wholesalers such as Udea, Odin/De Nieuwe Band, Holland Pharma, Sligro and others, showing a multi-channel footprint.