JOY Bugs

JOY Bugs, located in Nieuw-Lekkerland, specializes in the efficient and sustainable breeding of grasshoppers as a healthy and protein-rich alternative to traditional meat. Founded in 2017 by friends Eysbrand Rozendaal and Peter Stam, JOY Bugs focuses on providing a nutritious food source that is significantly more sustainable than conventional meat products. Grasshoppers are naturally high in proteins, vitamins, and minerals, making them a beneficial addition to diets, especially for those who avoid meat. The company offers products such as grasshopper powder, branded as Lokus, which can easily be incorporated into various foods like bread, pancakes, and protein shakes, enhancing their nutritional value. Grasshoppers are raised on a diet of natural grass and wheat bran, ensuring quality feed. JOY Bugs aims to address the nutritional gaps for vegetarians and vegans while promoting a more sustainable food system. The environmental impact of insect farming is far less than that of traditional livestock, including lower resource requirements. As the consumption of insects increases in Europe, prices are expected to become more competitive with traditional meats. Overall, JOY Bugs is pioneering a shift towards healthier and more sustainable eating practices.