Verdify

About Verdify

Verdify is a food-tech company focused on personalised nutrition software. It uses nutrition science and technology to help people make better food choices for personal and planetary health, and its software is used in healthcare, on recipe platforms, and in consumer-facing meal inspiration tools.

The company positions itself as evidence-based and privacy-conscious, with a strong emphasis on translating nutrition guidance into practical, tailored recipe recommendations. Its solutions are designed to support dietary adherence, improve nutrition care, and make healthier choices easier in everyday cooking and meal planning.

Core Values

• Evidence-based information: Verdify says it only communicates food-and-health claims when supported by peer-reviewed research or accepted regulatory claims.
• Transparency and openness: The company provides layman-friendly background on food claims so users and partners can understand the basis for recommendations.
• Health focus: Its platform prioritises generally healthy ingredients, products, and recipes, while excluding high levels of refined sugar, salt, and saturated fat except where special needs require otherwise.
• Privacy and user control: Users can control their personal data and permanently remove their profile, with GDPR principles explicitly referenced.
• Positive work culture: Verdify highlights an open, collaborative, and respectful internal culture.
• Healthier environment and planet: The company aims to support more environmentally positive choices by encouraging seasonal, local produce and reducing food waste.

Unique Aspects

• Personalised nutrition across care and retail: Verdify applies the same core technology in healthcare nutrition support and consumer recipe personalisation, giving it a cross-channel model rather than a single-use app.
• Clinical and guideline-based diets: Its diet options are built around recognised guidance such as the Eat Well Guide and other scientific sources, and the company explicitly frames its tools as supporting dietitian-guided care.
• Recipe-platform integration: Verdify can be activated on recipe websites and blogs, allowing personalised nutrition guidance to be embedded directly where consumers are already looking for meal inspiration.
• Publisher monetisation layer: Through Healthy Food Brand Promotions, the company offers publishers a way to create new ad inventory inside recipe content while keeping promotions aligned with healthier food choices.
• Recent funding for scale-up: In 2024, Verdify announced a €2.4 million investment to scale its personalised nutrition innovation, and separately reported €670k from EIT Food for a hyper-personalised nutrition initiative.
• Leadership continuity in 2025: Verdify announced a CEO transition in January 2025, with founder Jochem Bossenbroek stepping down for health reasons and Martijn Everts taking over as CEO.