HUSTIN FRUITS
- Type
- Farm / Primary Producer
- Location
- Glons, Belgium
- Industries
- Food ingredients & products, Shortening supply chain, Direct to consumer
- Domains
- Fruit, Plant based primary products
About HUSTIN FRUITS
Hustin Fruits is a family-run fruit grower based in Glons in the Vallée du Geer, Belgium. The company specializes in apples and pears, cultivating a broad seasonal range of varieties and managing the full production chain in-house, from planting and pruning to harvesting, sorting, storage, grading, packing, and shipping.
The business positions itself around local, fresh, healthy, and seasonal fruit produced with careful attention to quality. It serves both retail consumers and broader distribution channels, while also offering direct sales from its farm and through a 24/7 fruit dispenser in Glons.
Core Values
- Reasoned agriculture: Hustin states that it follows reasoned agriculture, prioritizing natural and ecological methods to produce quality fruit.
- Respect for the fruit: The company emphasizes careful handling throughout the production chain, aiming to preserve the fruit’s quality from orchard to packaging and delivery.
- Local and seasonal products: Hustin highlights local sourcing, freshness, and seasonality as central to its offer, with fruit and juices presented as nearby products for consumers.
- Know-how and tradition: The business presents itself as rooted in family know-how and agricultural tradition, combining long-standing experience with consistent orchard management.
Unique Aspects
- Family history since 1960: The business traces its origins to 1960 in Glons, and Philippe Hustin took over the family operation in 1989 after more than 10 years of working with his uncle.
- Integrated in-house production chain: Hustin manages the entire fruit chain internally, including cultivation, sorting, storage in large cold rooms, grading, packing, and shipping.
- 24/7 fruit dispenser in Glons: In June 2015, the company opened a fruit and juice dispenser on the main road in Glons, offering self-service access day and night.
- Broad seasonal assortment: The orchard has expanded from 15 to 40 hectares over time and now includes 11 apple varieties and 5 pear varieties, giving the company a notably wide varietal range for a local grower.
- Market access through multiple channels: Hustin distributes through both direct-to-consumer sales and larger retail channels, and it is also a member of the Belorta auction.