Rijk Zwaan is a global vegetable breeding company focused on developing and selling improved vegetable varieties to enhance the world's food supply. The company promotes healthy and appealing vegetables, utilizing nature's diversity, extensive market knowledge, and advanced techniques. Rijk Zwaan produces and commercializes seeds for new fruit and vegetable varieties globally, aiming to stimulate fruit and vegetable consumption. For instance, Austrian consumers can enjoy organically grown snack peppers with a unique tropical flavor, the award-winning Tatayoyo, through a partnership between grower Veganis and an Austrian retailer. The company also emphasizes the development of varieties that can withstand abiotic stress, such as heat and soil salinity, to improve production resilience. Rijk Zwaan participates in industry events like Biofach in Nuremberg, Germany, which showcases the rising trend of organic products. The company has also introduced new genetics with high resistance to the Tomato brown rugose fruit virus (ToBRFV) under the Rugose Defense label. Overall, Rijk Zwaan's initiatives are driven by consumer trends and demographic developments to prioritize advancements in vegetable breeding.
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