Novameat

Novameat is a Spanish food-tech company focused on plant-based meat alternatives. Its website positions the brand around “balanced proteins” and “a new culinary tradition,” and it invites food makers, restaurants, caterers, distributors, retailers, and food manufacturers to partner with it or place orders for its cuts. The company appears to concentrate on meat-style products designed for professional and commercial food use rather than direct-to-consumer branding. Its messaging emphasizes clean, culinary-oriented plant-based cuts and a product range built for foodservice and manufacturing applications. Known news coverage indicates that Novameat has raised a Series A round and is expanding its production and European footprint, including manufacturing partnerships and a Barcelona facility. Core Values Plant-based innovation : Novameat presents itself as part of the next generation of meat alternatives, using food-tech to create plant-based products with a culinary focus. Culinary quality : The brand language suggests an emphasis on taste, texture, and usability in cooking, aiming to make plant-based meat more appealing in real-world dishes. Balanced nutrition : The “Balanced Proteins” positioning indicates a value proposition built around protein-forward foods that fit modern dietary preferences. Partnership orientation : The company actively invites collaboration with foodservice and industry partners, showing a B2B mindset and willingness to work across the food chain. Unique Aspects B2B-first positioning : Novameat explicitly targets restaurants, catering, distributors, retailers, and food manufacturers, which sets it apart from many plant-based brands that focus primarily on retail consumers. Clean-label pork and lamb expansion : Known news reports that Novameat has expanded its pulled plant-based meat lineup with clean-label pork and lamb alternatives for foodservice. Backed by public funding : The website states that the company has received financial support from CDTI through the NEOTEC programme and co-funding from the European Union’s EIC Accelerator programme and ERDF/FEDER. European growth plans : Known news says the company is scaling production through its Barcelona facility and manufacturing partnerships while planning expansion into France, Italy, and Germany. Recognized alternative-protein startup : Recent industry coverage notes that Novameat was recognized alongside Oshi as a top startup at the International FoodTech Forum in Campinas, Brazil.