vGreens Holding GmbH
vGreens is a B2B technology company focused on precision agriculture for indoor fruit and vegetable production. It develops production intelligence systems that read plant behavior directly and turn that data into forecasts, recommendations, and, where integrated, automated steering of climate and irrigation systems. The company positions itself as a partner for growers, operators, and project developers who need more predictable yields, more stable quality, and better planning reliability. Its platform is designed to work across indoor farming formats, including polytunnels, greenhouses, and vertical farms, and to support commercial production across crops and regions. Core Values Predictability : vGreens emphasizes reliable forecasting of quantity and quality weeks in advance, helping producers plan labor, logistics, delivery commitments, and pricing with more confidence. Plant-centric decision-making : The company’s core approach is to measure plant metabolism and behavior directly, rather than relying only on environmental parameters, so decisions are based on how crops actually respond. Efficiency : Its platform is designed to improve resource use by applying water, energy, and inputs more precisely, reducing waste while supporting margins and output stability. Scalability : vGreens repeatedly frames its technology as modular and scalable, suitable for single sites, multi-farm portfolios, and different levels of automation. Sustainability : The company links its technology to more resource-efficient and resilient food production, including long-term sustainable standards in new farm projects. Unique Aspects Plant-metabolism sensing : vGreens says its proprietary optical sensor technology reads plant metabolism directly, giving earlier signals than systems that only monitor climate conditions. Built from a real strawberry farm : The company states that it began with its own vertical strawberry farm, which served as a live development environment for its biological models and software. Integrated farm design approach : Through vGreens Build, production intelligence is embedded into new farm architecture from day one, rather than added later as a standalone software layer. Scientific and industrial collaborations : The company says it works with institutions such as the Technical University of Munich, the University of Bonn, Fraunhofer UMSICHT, and Wageningen University, and with industrial partners including Dürr Systems and Körber Technologies on selected projects. International operating footprint : vGreens says its technology is already applied in locations across Europe, the Middle East, and Africa, including a partnership site in Pretoria, South Africa.