Pit Foodconcepts

Pit Foodconcepts is a creative and innovative agency focused on developing and supporting innovative food products, brands, and companies. Led by Dries Habraken, who has over 10 years of experience and more than 125 completed projects, the agency uniquely blends creativity, innovation, and commerce within the food sector. Pit Foodconcepts stands out due to its multidisciplinary expertise, navigating both consumer trends and food production technology. Dries has evolved into a creative food expert, capable of merging various functions within one approach, which enables the development of strong food concepts backed by retail, market, and consumer insights. Key services offered include: - Coordinating new product development projects using a common language of marketing, sales, and R&D. - Employing design thinking to identify insights and innovation opportunities efficiently. - Developing unique concepts that are both commercially viable and creatively inspired. - Spotting and assessing trends to create successful product opportunities. - Strategizing brand and product positioning in unconventional yet effective ways. - Mapping target groups and creating consumer profiles to inform product development. - Analyzing markets, segments, and competition to form robust product propositions and marketing strategies. - Creating compelling brand identities, from narrative to marketing elements, ensuring a cohesive presence in the market. - Conducting trend presentations, workshops, and training tailored to specific markets and segments. - Supporting clients in translating strong concepts or research into product development and packaging, collaborating with designers and technologists throughout the process. Dries Habraken and Pit Foodconcepts aim to elevate food companies and activate market opportunities through creative and strategic innovation.