Primejack

PrimeJack is a food ingredient brand developed by FiberFoods. It focuses on jackfruit-based fiber ingredients designed for hybrid meat and fish products, as well as plant-based applications, with an emphasis on maintaining familiar taste and texture while lowering environmental impact. The company positions itself as a practical solution for manufacturers that want to improve nutrition and sustainability without radically changing existing recipes or production lines. Its messaging centers on clean-label, allergen-free, high-fiber ingredients that can be integrated into high-volume food manufacturing. PrimeJack also presents itself as a social and environmental value-chain business, sourcing from smallholder farmers in East Africa and highlighting traceability, certification, and regenerative farming practices. Core Values Less meat, same taste, lower impact : PrimeJack’s core promise is to help reduce meat consumption without sacrificing the sensory qualities consumers expect. The company frames this as a way to make familiar foods better rather than forcing radical change. Health and nutrition : The ingredient is positioned as a way to increase dietary fiber intake and improve Nutri-Score in blended products. PrimeJack also highlights gut-health-related benefits of fiber and its role in supporting fullness and stable energy. Sustainability : Sustainability is central to the brand, with emphasis on low CO₂ footprint, no new land use, no irrigation or chemicals, and reduced waste through local processing near the source. Traceability and social responsibility : PrimeJack stresses sourcing from smallholder farmers, traceability back to farmer level, decent working conditions, and fair pricing as part of its value proposition. Unique Aspects Ultra-low carbon footprint : PrimeJack states that its ingredient has a footprint of 0.34 kg CO₂ per kg, which it presents as dramatically lower than meat and lower than several other plant-based alternatives. Up to 40% replacement in hybrid products : The ingredient is designed to be integrated into existing meat or fish production lines, allowing substantial replacement without compromising structure or bite. Whole-food, jackfruit-based positioning : PrimeJack emphasizes that its ingredient is made from young jackfruit and can be claimed as jackfruit, differentiating it from more processed plant protein ingredients. East African sourcing model : The company highlights sourcing from smallholder farmers in East Africa, local processing, and regenerative agroforestry systems as part of its supply chain model. Backed by FiberFoods and an experienced team : PrimeJack is developed by FiberFoods and supported by a team spanning the Netherlands and East Africa, with board members and investors connected to food, scaling, and agribusiness expertise.