Primejack

About Primejack

PrimeJack is a food ingredient brand developed by FiberFoods. It focuses on jackfruit-based fiber ingredients designed for hybrid meat and fish products, as well as plant-based applications, with an emphasis on maintaining familiar taste and texture while lowering environmental impact.

The company positions itself as a practical solution for manufacturers that want to improve nutrition and sustainability without radically changing existing recipes or production lines. Its messaging centers on clean-label, allergen-free, high-fiber ingredients that can be integrated into high-volume food manufacturing.

PrimeJack also presents itself as a social and environmental value-chain business, sourcing from smallholder farmers in East Africa and highlighting traceability, certification, and regenerative farming practices.

Core Values

• Less meat, same taste, lower impact: PrimeJack’s core promise is to help reduce meat consumption without sacrificing the sensory qualities consumers expect. The company frames this as a way to make familiar foods better rather than forcing radical change.
• Health and nutrition: The ingredient is positioned as a way to increase dietary fiber intake and improve Nutri-Score in blended products. PrimeJack also highlights gut-health-related benefits of fiber and its role in supporting fullness and stable energy.
• Sustainability: Sustainability is central to the brand, with emphasis on low CO₂ footprint, no new land use, no irrigation or chemicals, and reduced waste through local processing near the source.
• Traceability and social responsibility: PrimeJack stresses sourcing from smallholder farmers, traceability back to farmer level, decent working conditions, and fair pricing as part of its value proposition.

Unique Aspects

• Ultra-low carbon footprint: PrimeJack states that its ingredient has a footprint of 0.34 kg CO₂ per kg, which it presents as dramatically lower than meat and lower than several other plant-based alternatives.
• Up to 40% replacement in hybrid products: The ingredient is designed to be integrated into existing meat or fish production lines, allowing substantial replacement without compromising structure or bite.
• Whole-food, jackfruit-based positioning: PrimeJack emphasizes that its ingredient is made from young jackfruit and can be claimed as jackfruit, differentiating it from more processed plant protein ingredients.
• East African sourcing model: The company highlights sourcing from smallholder farmers in East Africa, local processing, and regenerative agroforestry systems as part of its supply chain model.
• Backed by FiberFoods and an experienced team: PrimeJack is developed by FiberFoods and supported by a team spanning the Netherlands and East Africa, with board members and investors connected to food, scaling, and agribusiness expertise.