Design Studio Flora
- Type
- Professional Service Provider
- Location
- Amsterdam, Netherlands
- Industries
- Alternative proteins, Sustainable packaging & plastic alternatives, Food ingredients & products, Food reformulation
- Domains
- Plant based primary products, Processed food products, Meat alternatives, Dairy alternatives
- Technologies
- Other technologies
About Design Studio Flora
Design Studio Flora is a Amsterdam-based design studio focused on plant-powered FMCG brands. It helps companies improve how products are understood, trusted, chosen, and bought by reducing shopper hesitation at shelf.
The studio works across packaging, branding, websites, and digital assets, with a particular emphasis on shelf performance, category recognition, information hierarchy, taste cues, and usage clarity. Its approach is rooted in FMCG retail experience and plant-based category expertise, aiming to make products easier to notice, easier to trust, and more likely to convert in-store and online.
Core Values
- Clarity: The studio prioritises clear communication, using hierarchy, messaging, and visual structure to help shoppers quickly understand what a product is and why it matters.
- Commercial effectiveness: Design is treated as a sales tool, with every project aimed at improving shelf performance, purchase intent, and repeat choice.
- Plant-based expertise: Work is informed by deep familiarity with plant-based FMCG categories and the specific barriers these products face in mainstream retail.
- Sustainability awareness: The studio considers packaging lifecycle, material choices, and greener production methods when shaping design solutions.
Unique Aspects
- Shelf-performance-led design: Rather than treating branding and packaging as purely aesthetic, the studio explicitly connects design decisions to shopper hesitation and shelf conversion.
- Specialisation in plant-powered FMCG: Its focus is narrowly tailored to plant-based products, giving it category-specific insight into trust barriers, taste expectations, and mainstream appeal.
- Range architecture for complex portfolios: The studio has demonstrated experience building scalable systems for large SKU ranges, including projects spanning 20+ and 70+ products.
- Sustainability-informed process: It offers a design approach that considers packaging reduction, reusable or compostable options, and greener materials and print methods.