SoilSense is a Danish agri-tech company founded in 2017 that develops wireless soil moisture monitoring systems for growers and other land managers. Its core mission is to help users make better irrigation decisions by turning field data into clear, actionable guidance. The company positions itself around precision irrigation, water savings, and ease of use. It serves farmers, municipalities, agricultural organizations, universities, funds, and corporate partners that want to reduce water waste, improve crop performance, and manage irrigation more efficiently. SoilSense says its solutions are available worldwide and are designed for real-world field conditions, including orchards, vegetable farms, greenhouses, and municipal green spaces. Core Values Water stewardship : SoilSense is built around reducing irrigation waste and helping customers use scarce water resources more responsibly. The company explicitly links its mission to global water scarcity and cleaner water use. Precision and scientific validity : SoilSense emphasizes scientifically validated sensor technology, automatic calibration, and claims grounded in research rather than marketing. It highlights accuracy as essential for reliable irrigation decisions. Simplicity and usability : The system is designed to be easy to install, easy to understand, and low-maintenance, so users can act on data without technical complexity. Sustainability : The company frames its work as supporting more sustainable and resilient agriculture, with benefits for yield, resource efficiency, and environmental impact. Unique Aspects Founded in Denmark in 2017 : SoilSense is a Danish company with a clear origin story and a mission focused on addressing water scarcity through better irrigation management. Scientifically validated sensor approach : The company stresses buried TDT-based sensors, automatic soil-type calibration, and research-backed claims, positioning itself against lower-accuracy alternatives. Worldwide deployment : SoilSense states that its system is available internationally and is used across multiple countries, including Europe, North America, Latin America, and Africa. Integration-friendly data access : Unlike closed systems, SoilSense offers REST API and real-time webhooks so customers can move soil data into existing farm software and automation workflows. Partnership-oriented model : The company works with farmers, municipalities, universities, and regional partners, and it also invites distributors, advisors, and installers to join its partner network.
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