Essensor

Essensor has over 25 years of experience supporting the food and non-food sectors in optimizing products through sensory consumer research. They collaborate with producers to develop healthier, more sustainable, and attractive products. Their services include descriptive research to map sensory properties, assortment research to identify market gaps, and unique taste research such as discovering preferred Dutch apples. Essensor aims to foster a society with healthy and sustainable consumer behavior through optimized product choices. They have a European network that provides tailored solutions for various challenges and collaborate with institutions like WUR, FIA, and D&IN to enhance knowledge transfer. The company prioritizes hospitality, extending it to clients, consumers, employees, and partners. Essensor focuses on delivering relevant consumer insights that facilitate smart decisions in product development, category management, and marketing. Their expertise has improved product development processes for nearly 30 years, utilizing a range of research methods. They ensure high-quality research execution, certified under ISO 20252:2019 standards, and comply with Fair Data privacy protocols, carrying the Fair Data quality mark.