Reduced ApS
- Type
- Food & Ingredient Manufacturer
- Location
- Copenhagen, Denmark
- Industries
- Food ingredients & products, Food reformulation, Waste efficiency, Food safety & quality, Circular economy
- Domains
- Ingredients, Lentils, Plant based primary products, Rice, Vegetables, Flavours, Functional ingredients, Proteins
- Technologies
- Fermentation, Extraction, Biotechnology & sustainable inputs, Processing, Food-waste technology, Circular & resource technologies, Biorefining
About Reduced ApS
REDUCED is a Copenhagen-based food ingredients company focused on natural, clean-label savoury flavour solutions. It develops upcycled, fermented ingredients for food developers, chefs, and industrial food manufacturers who want to improve taste while simplifying formulations.
The company positions itself around “natural ingredients, reimagined” and “sustainability starts with using what already exists.” Its website emphasizes that its flavours are designed to boost taste, reduce ingredients, and lower cost-in-use without additives or ultra-processing.
Core Values
- Clean label: The company repeatedly highlights zero additives and natural ingredients, positioning its products as alternatives to more processed flavour systems such as MSG, yeast extracts, or hydrolyzed vegetable proteins.
- Sustainability: REDUCED frames its work around upcycling and reducing food loss, with a fermentation-based approach intended to lower environmental impact compared with traditional ingredient production.
- Taste performance: The brand stresses that sustainability should not come at the expense of flavour, and that its ingredients are designed to deliver strong taste intensity and cost-in-use benefits.
- Innovation: Its proprietary Waste-2-Taste technology combines fermentation and koji to extract flavour notes from side streams and turn them into functional ingredients.
Unique Aspects
- Proprietary W2T technology: REDUCED says its Waste-2-Taste platform combines fermentation and koji to extract umami, kokumi, and Maillard reaction notes from processing side streams.
- Upcycling focus: The company explicitly uses side streams as raw material, turning them into flavour ingredients and framing this as a way to reduce food loss.
- Measured sustainability claims: The website states that its process can reduce CO2e by up to 83% and energy usage by 90% versus traditional ingredient production.
- Cross-disciplinary team: REDUCED describes itself as a hybrid team of chefs and food scientists, bridging kitchen development and industrial-scale production.
- Industrial and culinary backing: The company says it is supported by investors and partners spanning culinary visionaries, circular economy specialists, and life-science groups, helping scale the platform from lab to global industrial supply.