FoodtureB2B

FoodtureB2B is an independent B2B advisory focused on the food, nutrition, and health sectors. It supports companies and startups with growth strategies, market analysis, customer insights, go-to-market planning, and value-adding marketing. The company positions itself as a partner for businesses working in sustainable ingredients and solutions, including plant-based products, alternative proteins, fermentation, and related value chains. Its messaging emphasizes helping clients realize their business potential through informed decision-making, strategic direction, and customer- and consumer-driven marketing. FoodtureB2B is led by Mai Nygaard, who presents the firm as drawing on more than 20 years of international corporate experience in the food ingredients, nutrition, and health industries in Denmark and the Netherlands. Core Values Growth orientation : The company is centered on helping clients unlock business potential and accelerate growth through practical commercial advice. Customer and consumer focus : Its approach emphasizes understanding customer needs and consumer insights so strategies and marketing are grounded in real demand. Innovation : FoodtureB2B highlights innovation as a core theme, especially in food, health, nutrition, and emerging ingredient solutions. Sustainability : The firm explicitly frames its work around the future of sustainable ingredients and solutions, including plant-based and alternative protein areas. International perspective : It stresses broad international experience and a global professional network to support cross-border business development. Unique Aspects Led by an experienced industry advisor : The firm is built around Mai Nygaard’s background in international management and marketing across globally leading B2B companies. Cross-value-chain understanding : FoodtureB2B says it understands the full animal or plant-based value chain, from raw material to finished product, which supports more practical advisory work. Special focus on emerging food technologies : The company highlights expertise in plant-based products, alternative proteins, fermentation, microbial cultures, and related ingredient applications. Network-driven support : It presents its global professional network and international partnerships as a way to help clients from product development through to finding the most effective sales channel.