Heura

Heura Foods is a Barcelona-based plant-based food company founded in 2017 by Marc Coloma and Bernat Añaños. It was created as a social mission turned business, with the goal of helping shift the food system toward options that are more sustainable, healthier, and more nutritious. The company focuses on Mediterranean-inspired plant-based foods made from legumes and other plant proteins, and it positions itself as a brand for consumers, retailers, restaurants, and foodservice operators looking for meat alternatives with strong taste and texture. Heura says its products are sold in more than 10 countries and that it serves both retail and out-of-home channels. Core Values Sustainability : Heura consistently frames its mission around reducing the environmental impact of food and helping build a more sustainable food system. Health and nutrition : The company emphasizes high protein, fibre, iron, vitamin B12, and lower saturated fat as part of its nutritional proposition. Taste and enjoyment : Heura stresses that its products should be delicious and deliver a strong sensory experience, not just a functional alternative. Activism and change : The brand presents itself as a movement of “Good Rebels” that challenges the status quo and encourages consumers and partners to help transform the food system. Unique Aspects Mediterranean brand identity : Heura differentiates itself through a strong Mediterranean positioning, using ingredients such as extra virgin olive oil and Mediterranean spices as part of its product identity. Proprietary food technology : The company says it uses pioneer patented technology and proprietary R&D to create clean-label plant-based products with improved texture, taste, and nutritional density. International reach : Heura reports sales in more than 10 countries, with online sales points listed across Europe and Mexico. B2B expansion beyond its own brand : Recent news indicates Heura is opening its manufacturing platform and formulation expertise to third-party retailers and brands, extending its role from branded producer to technology and manufacturing partner. Backed by public and institutional support : Known news shows Heura has received support from the European Investment Bank and EU-linked programs for innovation, internationalization, and information-system projects.