HOLY PULP
- Type
- Food & Ingredient Manufacturer
- Industries
- Food ingredients & products, Direct to consumer, Waste efficiency
- Domains
- Ingredients, Aromas, Fruit, Plant based primary products, Colours, Flavours
- Technologies
- Food-waste technology, Resource-recovery technology, Circular & resource technologies
About HOLY PULP
HOLY PULP (known in Hungary as EBKEKSZ) is a premium functional dog treat brand built on upcycling. We turn the fruit and vegetable pulp left over from SUPERJUICE’s raw cold-pressed juice production – a nutrient-rich by-product that would otherwise go to waste – into small, high-value reward treats for dogs.
Core values
Upcycling with purpose: every batch gives a second life to fresh juice pulp from a Budapest juicery, cutting food waste at the source.
Clean ingredients: food-grade, natural ingredients only – no artificial colours, flavours or preservatives.
Function, not filler: fibre-rich pulp is the core of the recipe, not a marketing add-on.
Practical sustainability: circularity built into the supply chain, not added as a slogan.
What makes us different
Industrial symbiosis in practice: HOLY PULP is a three-way circular model. SUPERJUICE supplies the juice pulp, our manufacturing partner Mancskonyha Kft. produces the treats from it using food-grade ingredients, and HOLY PULP brands and distributes them. One by-product, three companies, zero waste.
Direct, traceable raw material: our pulp comes from one known source – SUPERJUICE, raw cold-pressed juices since 2014, no HPP or pasteurisation.
Proven in market: sold through our webshop (holypulp.com / ebkeksz.hu), selected Hungarian retail and online partners, and international resellers such as Charlie’s Treat Bar in Vienna.
EU shipping to all member states.
Founder-led: run by the team behind SUPERJUICE, combining over a decade of juice production with expertise in circular food products.
Looking for: EU distribution partners, R&D partners for new pulp-based products, additional production capacity to scale, and investors.