Biobite FoodLab bv

About Biobite FoodLab bv

Biobite is a Dutch food brand focused on “not filling, but nourishing” with products that are positioned as honest, organic, and tasty. The company was started by nature-food specialist Susanne de Raaij, who began making the first Krachtkoeken in her own kitchen in 2013 and later expanded production through a biological bakery as demand grew.

Biobite serves both consumers and business customers, including canteens, through its own webshop and retail channels such as Ekoplaza, Odin, and natural-food stores. Its range centers on functional, plant-based foods and fermented drinks that are made fresh and presented as supportive of digestion, satiety, and everyday wellbeing.

Core Values

• Nourishment over empty calories: Biobite’s central idea is that food should nourish rather than merely fill. That philosophy is reflected in products designed to be satisfying, nutrient-dense, and enjoyable to eat.
• Organic and natural ingredients: The company emphasizes 100% natural ingredients, with organic and vegan positioning across much of the range. It explicitly avoids refined sugars, preservatives, pesticides, and trans fats in its Krachtkoek products.
• Freshness and craftsmanship: Products are described as fresh and prepared with care, often “with love.” The brand highlights small-batch, kitchen-rooted origins and ongoing product development.
• Functional wellbeing: Many products are framed around digestive health, satiety, and probiotic support. Fermentation, fiber, and plant-based nutrition are recurring themes in the brand’s product story.

Unique Aspects

• Founded from a personal nutrition mission: Susanne de Raaij started Biobite in 2013 to show that chewing matters for health, giving the brand a clear origin story tied to nutrition education rather than conventional snack manufacturing.
• Strong fermentation focus: Water kefir is a core differentiator, and Biobite repeatedly emphasizes double fermentation, probiotic cultures, and gut-health positioning across its content.
• Broad distribution for a niche brand: The company says its Krachtkoeken are sold through Ekoplaza, Odin, natural-food stores, its own webshop, and also to businesses and canteens.
• Plant-based product development: Biobite works with a team of food-technology students to develop a new generation of products, showing an ongoing innovation pipeline rather than a static assortment.
• Local and functional veggie formats: The webshop highlights locally produced burgers with specific vegetable and grain combinations, such as beetroot-chili, spinach-quinoa, and mushroom, which combine plant-based positioning with practical meal use.