VRAC & GO

Vrac & Go is a Belgian online and local retail concept built around a simple idea: making responsible shopping easier. The company presents itself as a "super" market for organic*, local and zero-waste products, with an online basket-building flow and physical pickup points in Saive, Blégny, Fléron and Eben-Emael. It serves consumers who want to reduce packaging, buy local products and keep everyday shopping practical. The store combines a broad grocery assortment with household care, hygiene and cosmetic items, and it also offers in-store visits for customers who want to discover the range before ordering. The business positions itself as a convenience-oriented alternative to traditional bulk shopping: products are clearly labeled by criteria such as zero waste, organic and/or local, and orders can be prepared in reusable or consigned containers. The assortment also includes discovery boxes, gift baskets and meal boxes, which broaden the offer beyond standard refill shopping. Key Offerings Bulk grocery and pantry staples : A wide food assortment covering pasta, rice, couscous, flours, breads, legumes, cereals, sugars, honey, spices, oils, vinegars, sauces, jams, seeds, dried fruit and snacks. Fresh produce : Fruits, vegetables, potatoes, onions, garlic, aromatic plants, seeds and seedlings are offered as part of the store’s local and seasonal food selection. Dairy, eggs and chilled foods : The shop carries eggs, milk, butter and cream, yogurts, fresh cheeses, cheeses, desserts and ice creams. Household cleaning products : Refill-oriented cleaning items include laundry detergent, dishwashing liquid, window and surface cleaner, toilet gel, dishwasher tablets and cleaning ingredients such as bicarbonate, citric acid, percarbonate and soda crystals. Personal care and hygiene : The range includes shampoo, shower gel, soap, menstrual cups, washable sanitary pads, washable wipes and other reusable hygiene items. Zero-waste accessories and containers : Customers can buy jars, reusable bottles, lunch boxes, mugs, tea accessories, kitchen tools and other practical zero-waste accessories. Boxes and prepared assortments : The store offers discovery boxes, meal boxes, gift boxes and themed packs for breakfast, lunch, dinner and snacks. Core Values Zero waste : The company strongly emphasizes reducing packaging and encouraging customers to bring their own containers or use consigned packaging. Local sourcing : Vrac & Go highlights products from more than 40 local producers and artisans, and repeatedly points to local origin as a key selection criterion. Organic and responsible consumption : The store promotes products labeled organic where applicable and frames its offer around more responsible everyday shopping. Practicality and simplicity : A central value is making responsible shopping easy to organize, with online ordering, pickup slots and clearly displayed labels to speed up decision-making. Unique Aspects Hybrid online-and-pickup model : Customers can build a basket online, choose a pickup time and collect orders at several local points, which makes bulk and responsible shopping more convenient. Reusable-container approach : Many products can be purchased in customers’ own containers, while others use consigned jars, bags or bottles, reinforcing the zero-waste model. Broad local network : The company says it brings together products from more than 40 local producers and artisans in one place, giving it a curated multi-supplier marketplace feel. Cross-category responsible retail : Unlike a narrow bulk-food shop, Vrac & Go combines groceries, household care, hygiene, accessories and meal boxes under one zero-waste umbrella.