VRAC & GO
- Type
- Retailer
- Location
- Blégny, Belgium
- Industries
- Direct to consumer, Retail tech, Food ingredients & products, Sustainable packaging & plastic alternatives
- Domains
- Fish, Animal based primary products, Poultry, Flour, Ingredients, Fruit, Plant based primary products, Potatoes
- Technologies
- Digital Marketplace, Resource-recovery technology, Platform & Service technologies, Circular & resource technologies
About VRAC & GO
Vrac & Go is a Belgian retail concept built around making weekly grocery shopping simpler while supporting lower-waste consumption. The company was created by Mélissa and Julie, whose idea grew out of a long friendship and a shared rethink of everyday shopping habits after becoming parents.
The business serves consumers who want to combine zero-waste, organic, and local purchasing without spending excessive time coordinating multiple shops. It offers a single place to order, prepare, and collect a weekly basket of groceries and household items, with clearly displayed labels to help customers choose quickly and confidently.
Core Values
- Zero waste: The company emphasizes reducing packaging and using reusable or consigned containers such as jars and bulk bags.
- Organic: Products are selected with organic options clearly identified, helping customers prioritize certified organic choices where available.
- Local sourcing: The assortment is built around local production whenever possible, reflecting a preference for shorter supply chains and nearby suppliers.
- Convenience: Vrac & Go aims to save customers time and mental load by simplifying shopping into one online order and one pickup.
- Careful selection: Products are chosen and labeled to help customers make quick, informed decisions based on the company’s three main criteria.
Unique Aspects
- Single-stop weekly pickup model: Instead of requiring customers to visit multiple specialty shops, Vrac & Go bundles groceries into one prepared order for collection at a chosen time.
- Three-criteria positioning: The concept is explicitly built around the combination of zero waste, organic, and local, with labels shown on products to make trade-offs visible.
- Multiple pickup points: In addition to its main Saive location, the company lists click-and-collect pickup options in Blegny, Fléron, and Eben-Emael.
- Broad eco-lifestyle assortment: Beyond food, the shop also carries household, hygiene, baby, and reusable-accessory products, reinforcing its one-stop sustainable shopping proposition.