The Plantly Butchers GmbH & Co. KG
- Type
- Food & Ingredient Manufacturer
- Location
- Osnabrück, Germany
- Industries
- Alternative proteins, Food ingredients & products, Food reformulation
- Domains
- Processed food products, Meat alternatives, Ingredients, Wheat, Plant based primary products, Mycoprotein, Proteins
- Technologies
- Biotechnology & sustainable inputs, Texturising / texturing, Processing
About The Plantly Butchers GmbH & Co. KG
Billie Green is a plant-based food brand that launched its first products in September 2022. It develops vegan products for everyday eating occasions, including bread toppings, pan-fried items, snacks, and grill products, with the aim of making the switch away from meat easy and enjoyable.
The company positions itself around taste, convenience, and a clear plant-based mission: more animal welfare, lower CO₂ emissions, and more conscious eating. Billie Green says it works from idea to finished product in-house and focuses on delivering strong flavor, high protein content, and a product range that is largely free from additives.
Core Values
- Taste without compromise: Billie Green emphasizes that plant-based food should taste genuinely good, so customers do not feel they are giving something up.
- Plant-based nutrition: The brand highlights 100% plant-based recipes and uses ingredients such as wheat and pea as the basis for its products.
- Healthier ingredient choices: Billie Green stresses high protein content and a strong effort to avoid additives, with many products already free from E-numbers.
- Sustainability and animal welfare: The company links its mission to better animal welfare, lower CO₂ emissions, and more conscious consumption.
Unique Aspects
- Corporate-startup launch: Billie Green describes itself as a corporate startup that entered the market with its first products in September 2022.
- In-house product development: The company says it develops products from the first idea through to the finished item internally, which it presents as a quality advantage.
- Broad usage occasions: Its range is built for multiple eating occasions, from bread and snacks to pan and grill use, rather than a single product category.
- Additive-light positioning: Billie Green states that most of its products contain no additives, and that two-thirds of the range is free from E-numbers such as preservatives, thickeners, or artificial colors.