De Nieuwe Melkboer/The New Milkman
De Nieuwe Melkboer is a Dutch plant-based dairy company based in Twente that grew out of a family dairy farm. The founders, Bart and Tom, describe the business as the first plant-based dairy farm in the Netherlands, built after they decided to move from cow-based milk production to plant-based alternatives. The company focuses on locally grown soy and aims to offer a transparent, Dutch-made alternative to conventional dairy and imported plant-based products. It serves consumers looking for plant-based yogurt alternatives, and also supplies retailers, hospitality businesses, and foodservice customers in bulk and wholesale formats. Core Values Local sourcing : The company emphasizes soy from Dutch soil and a short, transparent chain from farm to customer. It highlights fair pricing for farmers and local production in Twente. Natural ingredients : De Nieuwe Melkboer says it uses as many natural ingredients as possible and avoids unnecessary additives, aiming for a clean and straightforward product profile. Sustainability : The business presents soy as a sustainable crop and stresses local cultivation, reduced transport, and a production model that avoids waste by using the whole soybean. Animal-free innovation : The company’s move from dairy cows to plant-based production reflects a commitment to future-oriented food production with a plant-based alternative to dairy. Unique Aspects First plant-based dairy farm in the Netherlands : The company states that it converted its dairy farm into the country’s first plant-based dairy farm, making the transition from milk production to soy-based yogurt alternatives. Farm-to-cup production in Twente : It says that everything happens on its plant-based dairy farm in Twente, from growing the soy to filling the cups. Whole-soybean processing : The company processes the entire soybean into its yogurt, which it says creates a fiber-rich product and avoids a residual waste stream. Dutch soy chain : De Nieuwe Melkboer positions itself as a Dutch alternative to imported plant-based products, using soy from its own farm and other Dutch farmers. Hospitality and retail reach : Its products are sold through selected supermarkets, specialty stores, and horeca channels, and the company also offers bulk packaging for professional customers.