CROP Innovation & Business
- Type
- Network / Association / Cooperative
- Location
- Lisse, Netherlands
- Industries
- Crop / plant science, Alternative proteins, Farm management & precision farming
- Technologies
- Biotechnology & sustainable inputs, Other technologies
About CROP Innovation & Business
Crop Innovation & Business (CropIB) is an international conference focused on plant breeding, crop innovation, and the business of bringing new agricultural technologies to market. It brings together researchers, startups, industry leaders, and other stakeholders from the agri-food value chain to discuss science, technology, and commercialization in crops.
The event is positioned as a meeting place for people working on new breeding technologies, phenotyping, speed breeding, disease resistance, protein crops, AI, and related innovation topics. CropIB is presented as an initiative of KeyGene and is organised by Iventus in collaboration with VIB, CEPLAS, and Wageningen University & Research.
Core Values
- Innovation: The conference emphasizes new technologies and emerging approaches in crop improvement, from breeding tools to data-driven methods and AI.
- Collaboration: CropIB is built around connecting researchers, startups, corporates, investors, and breeding companies to encourage partnerships across the value chain.
- Knowledge exchange: The event aims to share scientific insights, practical experience, and business perspectives that can help move innovations toward application.
- Commercialization: A recurring theme is turning promising research into market-ready solutions, with a focus on validation, pilot studies, and faster time to market.
Unique Aspects
- Initiative backed by leading crop-science organizations: CropIB is described as an initiative of KeyGene and is organised by Iventus in collaboration with VIB, CEPLAS, and Wageningen University & Research.
- Strong bridge between science and business: The conference explicitly combines scientific content with business development, investor access, and commercialization support for crop innovation.
- Pitch format for early-stage innovators: Academic institutes and startups can pitch directly to an international agri-food audience, with the stated goal of accelerating knowledge valorisation and market access.
- High-level crop innovation network: The program committee and partner ecosystem indicate close ties to major plant science and breeding organizations across Europe and beyond.