FLTRD®

FLTRD is a Dutch food-tech company focused on helping consumers understand how processed their food really is and making healthier choices easier in everyday shopping. Its core product is the FLTRD app, which lets users scan supermarket products and check their PureScore, a measure of how processed a product is based on ingredients and processing techniques. The company positions itself as an advocate for less ultra-processed food and more transparency in the food environment. It also works with dietitians and nutrition coaches, and presents itself as a platform that supports both consumers and producers who want to move toward more minimally processed food. Core Values Health first : FLTRD emphasizes that food should nourish the body rather than merely fill it, and it frames healthier eating as a practical everyday goal. Transparency : The company stresses honest information about what is in food and rejects misleading marketing claims that make products seem healthier than they are. Accessibility : FLTRD aims to make healthy choices easy and approachable, so consumers do not need extensive research to shop better. Nuance : The company does not treat all processing as bad; instead, it promotes a more balanced view that distinguishes between minimally processed foods and ultra-processed products. Unique Aspects PureScore methodology : FLTRD’s scoring system is described as independent, scientifically grounded, and validated with certified nutrition experts and researchers from the Amsterdam University of Applied Sciences. Focus on ultra-processed food : Rather than relying only on broad front-of-pack labels, FLTRD centers its product experience on processing level and the UPF debate. Large supermarket coverage : The company says its app covers products from major Dutch supermarket chains, including Albert Heijn and Jumbo. Coach collaboration : FLTRD explicitly works with dietitians and nutrition coaches, extending its consumer app into a professional support context.