BOON

BOON Bonen is a Dutch bean-focused food brand that promotes legumes as an easy, tasty, and healthy part of everyday meals. The company positions beans as central to a more plant-based diet, highlighting their protein, fiber, vitamins, minerals, and relatively low environmental footprint. The brand serves consumers looking for convenient plant-based meal solutions, and it also offers a foodservice assortment. BOON emphasizes short supply chains, sourcing as locally as possible from the Netherlands and, where that is not possible, from nearby European countries to keep environmental impact low. Core Values Health and nutrition : BOON consistently presents beans as naturally rich in protein, fiber, vitamins, and minerals, and as a simple way to eat more nutritiously. Sustainability : The brand stresses a low environmental footprint, short supply chains, and packaging choices with a lower CO2 footprint and more plant-based material. Plant-based eating : BOON wants to give beans a more prominent role in the transition toward a more plant-based diet and encourages consumers to eat beans more often. Local sourcing : The company aims to source as many beans as possible from the Netherlands and otherwise from nearby European growers to reduce transport impact. Unique Aspects Bean-first brand identity : BOON is built entirely around beans and legumes, making them the hero ingredient rather than a side component. Short-chain sourcing ambition : The company explicitly aims for the shortest possible bean chain, including Dutch sourcing where feasible and nearby European sourcing when local cultivation is not practical. Lower-impact packaging : BOON says it uses Tetra Recart packaging with a low CO2 footprint and efficient transport characteristics, made largely from renewable and recyclable materials. Transparency initiative : BOON has publicly described work on a GS1 2D QR-code prototype with Architechts to improve traceability, product information access, and batch-level transparency across the food chain. Ownership : The website states that BOON Bonen is owned by Jamael Food Group.