Innogusto B.V.

Innogusto B.V. is a pioneering food concept agency focused on creating ready-to-market plant-based food concepts that are rich in brand equity potential. The company aims to revolutionize food experiences by integrating research and development (R&D), branding, and business development to make plant-based food appealing to consumers. Their mission is to make plant-based choices irresistible and delicious, transforming innovative ideas into market-ready offerings. Innogusto collaborates with various partners, including raw material suppliers and distribution networks, to ensure alignment in delivering exceptional value. They feature a range of products inspired by Italian gastronomy, including plant-based ragouts, stews, sauces, pâtés, foie gras alternatives, and clean-label fish substitutes. The company employs a systematic branding methodology called Biotic Brand Cultivation™, which emphasizes converting brand values into tangible value through a structured process. Tools such as the Customers Acceptance Scan™ are used to assess potential customer acceptance of new concepts, allowing for tailored strategies that align with market needs. Additionally, Innogusto has developed unique proprietary R&D methods, including the Repeat Purchase Equation™ to drive repeat sales and the Holistic Ingredient Scoring System™ for evaluating ingredient value across the supply chain. Their approach includes identifying specific markets for each concept and forging strong partnerships with distributors to effectively reach target customers.