Innogusto B.V.
- Type
- Professional Service Provider
- Location
- Amersfoort, Netherlands
- Industries
- Alternative proteins, Food ingredients & products, Food reformulation
- Domains
- Plant based primary products, Soy, Processed food products, Meat alternatives, Condiments & sauces, Fish, Animal based primary products, Proteins
- Technologies
- Platform technology, Platform & Service technologies
About Innogusto B.V.
Innogusto is a Dutch food concept agency focused on plant-based and microbial food innovation. It develops ready-to-market concepts that are designed to work across retail, foodservice, and industry, with an emphasis on making plant-based food appealing to a broad audience rather than only to committed vegans or vegetarians.
The company positions itself as a partner that brings together branding, R&D, and business development in one process. Its approach is built around turning ideas into commercially viable products by aligning taste, convenience, nutrition, and sustainability, with taste explicitly treated as the starting point.
Core Values
- Taste first: Innogusto repeatedly stresses that plant-based food must taste great to succeed. It treats flavour and eating pleasure as the primary driver of consumer acceptance.
- Sustainability and animal-friendliness: The company frames its work as part of a more sustainable and animal-friendly food system. Its concepts are intended to support a shift away from conventional animal protein without sacrificing enjoyment.
- Holistic innovation: Innogusto combines branding, R&D, and business development rather than treating them as separate steps. This integrated approach is presented as essential to creating products that are both desirable and market-ready.
- Consumer appeal: The company aims to make plant-based food attractive to a wide audience, including professionals and mainstream consumers. It focuses on removing compromise so that people choose the product for its own merits.
Unique Aspects
- Integrated concept-building model: Innogusto combines branding, R&D, and business development under one roof, which lets it move from idea to launch in a coordinated way. This is presented as a core differentiator versus agencies or developers that only cover one part of the process.
- Proprietary methodologies: The company says it has developed tools such as Biotic Brand Cultivation™, Customer Acceptance Scan™ (CAS), Repeat Purchase Equation™, and Holistic Ingredient Scoring System™. These are used to structure branding and product development decisions.
- Cross-value-chain collaboration: Innogusto works with ingredient innovators, manufacturers, retailers, distributors, and foodservice operators. That networked approach is meant to improve the chances that concepts can scale commercially.
- Plant-based and microbial focus: The company explicitly extends beyond plant-based food into microbial food innovation. That broader scope suggests a positioning around next-generation alternative proteins and food concepts.