biostory
- Type
- Retailer
- Location
- Rixensart, Belgium
- Industries
- Food ingredients & products, Shortening supply chain
- Domains
- Fruit, Plant based primary products, Vegetables, Dairy products, Processed food products, Bakery
About biostory
Biostory is a Belgian organic retail chain founded in 2013 and originally built around a first store in Genval, in Walloon Brabant. It positioned itself as a warm, modern place to discover seasonal, authentic regional products, with a strong emphasis on organic food and local producers. (be.linkedin.com)
The company served everyday grocery shoppers looking for organic fruit and vegetables, bread, meat, bulk goods, and a broad assortment of organic products. Its public profile described a network of five branches in Walloon Brabant and nearby areas, and later sources indicate the biostory brand and stores were acquired by Färm in 2022. (be.linkedin.com)
Core Values
- Organic food: Biostory’s identity centered on certified organic food retail and a specialty in organic alimentation. (be.linkedin.com)
- Local sourcing: The brand highlighted regional producers and products from its own regions, aiming to connect shoppers with nearby growers and makers. (be.linkedin.com)
- Seasonality: The stores emphasized discovering products “according to the seasons,” suggesting a fresh, seasonal merchandising approach. (be.linkedin.com)
- Warm customer experience: Biostory described its stores as modern and warm, with a friendly in-store atmosphere. (vdp.be)
Unique Aspects
- Five-store regional network: Biostory grew from Genval into five branches across Genval, Jodoigne, Ottignies, Waterloo, and Nivelles, giving it a strong footprint in Walloon Brabant. (be.linkedin.com)
- Producer storytelling concept: The brand’s concept was to tell the story of where products came from, who grew or transformed them, and why they mattered to customers. (be.linkedin.com)
- Acquired by Färm: A later advisory note states that Färm acquired biostory in 2022, which is a notable ownership change for the brand. (vdp.be)
- Strong local recognition: Public directories and partner listings continued to reference biostory locations and contact details, indicating the brand had established local visibility in its market. (be.linkedin.com)