a.s.r. Vitality

About a.s.r. Vitality

a.s.r. Vitality is a health-and-wellbeing engagement program from Dutch insurer a.s.r. It is designed for private customers and, separately, for employers with eligible collective insurance arrangements. The program encourages people to build healthier habits by tracking activity and health-related actions through an app and rewarding progress with points, discounts, and cashback.

a.s.r. positions Vitality as a practical way to make healthy choices more motivating and easier to sustain. The program is tied to selected a.s.r. insurance products and is presented as a no-extra-cost benefit for eligible participants.

Core Values

• Health and prevention: The program focuses on helping people understand their health, move more, and build habits that support better energy, sleep, and wellbeing.
• Motivation through rewards: Healthy behavior is reinforced with tangible incentives such as webshop credits, cashback, and partner discounts.
• Accessibility and simplicity: The app-based format and step-by-step goals are designed to make participation straightforward and easy to maintain.
• Workplace wellbeing: For employers, the program emphasizes vitality at work, with the aim of supporting healthier, more productive employees.

Unique Aspects

• Integrated with a.s.r. insurance: Participation is available to eligible customers with specific a.s.r. personal insurance products, and to employers with eligible collective insurance arrangements.
• Points-based vitality model: Members earn points from health checks, questionnaires, movement, and events, which translate into status levels and rewards.
• Dual consumer and employer offering: a.s.r. Vitality is offered both as an individual customer benefit and as a workplace wellbeing program.
• Reward structure with multiple layers: The program combines weekly rewards, monthly cashback on selected products, and status-based partner discounts, creating several ways to benefit from participation.