Boermarke

About Boermarke

Boermarke is a Twente-based Dutch food company focused on plant-based dairy alternatives. The company presents itself as a family business built on honesty, craftsmanship, innovation, and flexibility, and says it develops, produces, and supplies products for retail, foodservice, B2B, and private-label customers. (boermarke.eu)

Boermarke’s roots go back to 1987, when it first produced farmhouse ice cream from milk from its own farm. Over time, it expanded into plant-based dairy alternatives and now positions itself as a knowledge partner that helps customers bring vegan products to market with the right taste, packaging, and positioning. The company says its mission is to create delicious plant-based dairy alternatives that support a healthy world. (boermarke.eu)

Today, Boermarke emphasizes a 100% plant-based direction and a broad assortment across cheese, yoghurt, and ice cream. It also highlights in-house production and a modern facility in Enschede-West as part of its ability to serve customers quickly and flexibly. (boermarke.eu)

Core Values

• Honesty and craftsmanship: Boermarke says these are central to how it works and how it develops its products. The company presents quality as a long-standing priority rather than a recent marketing theme. (boermarke.eu)
• Innovation: The company describes itself as an innovative knowledge partner and says it continuously expands its plant-based range. Innovation is also reflected in its support for product development, positioning, and market launch. (boermarke.eu)
• Sustainability: Boermarke states that sustainability is a given, not an afterthought, and says it aims to produce responsibly, use natural resources carefully, and minimize environmental impact. (boermarke.eu)
• Partnership and flexibility: The company emphasizes working closely with customers and tailoring solutions to their needs, whether for a strategic own brand, a temporary promotion, or a smaller launch. It also says flexibility remains one of its core values. (boermarke.eu)

Unique Aspects

• Long transition from dairy to fully plant-based: Boermarke says it announced a full transition to 100% plant-based production in 2023, with its dairy division to be taken over by Zuivelhoeve in the coming years. This marks a major strategic shift in the company’s identity. (boermarke.eu)
• Own brand Vairy: Boermarke created Vairy as its dedicated plant-based brand, with the name combining “vegan” and “dairy.” The brand gives the company a clear consumer-facing platform alongside private label. (boermarke.eu)
• In-house production and launch support: Boermarke highlights tightly managed in-house production and support from concept to shelf, including market insights, product development, taste testing, and packaging design. That makes it more than a manufacturer; it acts as a launch partner. (boermarke.eu)
• European retail reach: The company says its plant-based private-label products are available in supermarkets across 21 European countries, showing a broader geographic footprint than a purely domestic supplier. (boermarke.eu)