Qina

Qina is a digital-first innovation consultancy and intelligence platform focused on personalized nutrition, personalized health, GLP-1 nutrition, and broader food-health innovation. It helps food, ingredient, pharma, health-tech, and digital-health companies turn real-world data, scientific evidence, and market intelligence into better products, services, and partnerships. Founded in 2019, Qina positions itself as an expert-led hub that bridges science, technology, consumers, and frontline practitioners. Its team combines nutrition science, behavioral science, psychology, and data science, and it serves startups, SMEs, and multinationals that need faster, more evidence-based decisions in a fast-moving market. The company emphasizes that it is not just a content publisher or a generic research provider: it offers curated intelligence, strategic advisory, and proprietary digital tools designed to help teams understand what is happening outside their walls, identify white space, and build solutions that people actually want, need, and use. Core Values Scientific rigor : Qina repeatedly stresses evidence, rigorous analysis, and scientific references. Its work is grounded in nutrition science and behavior change rather than trend-chasing or unsupported claims. Behavior change focus : The company treats behavior support as essential to health outcomes, especially in personalized nutrition and GLP-1-related use cases. It aims to connect products and services to real-life adherence, routines, and outcomes. Data-informed decision-making : Qina emphasizes real-world data, longitudinal tracking, and proprietary scoring to reduce bias and improve confidence in strategic choices. Agility and speed : As a cloud-based, digital-first team, Qina highlights fast delivery, flexibility, and the ability to work as an extension of client teams. Transparency and collaboration : The company presents itself as collaborative and clear about how it works, using expert-led methods and shared problem-solving across disciplines. Unique Aspects Expert-led, digital-first model : Qina is run in the cloud by a small team of nutrition experts, allowing it to operate flexibly and deliver services without a traditional large consultancy structure. Proprietary intelligence suite : Its platform combines a competitive landscape database, a proprietary Qina Score, GLP-1 and metabolic health intelligence, and an action layer for decision support. Strong focus on GLP-1 and metabolic health : Qina has built a dedicated intelligence layer around GLP-1 treatment, nutrition, behavior, and market developments, reflecting a distinctive specialization in a rapidly changing category. Real-world data and longitudinal insight : The company combines consumer data, wearables, surveys, and behavior support to generate evidence that goes beyond snapshot market reports. Global expert network and thought leadership : Qina leverages a network of specialists and regularly contributes keynotes, webinars, and executive briefings, reinforcing its role as both analyst and industry convener.