Nat & Co
- Type
- Food & Ingredient Manufacturer
- Location
- Chelmsford, United Kingdom
- Industries
- Food ingredients & products, Direct to consumer, Food reformulation
- Domains
- Fruit, Plant based primary products, Cashews, Cereals & grains, Ingredients
- Technologies
- Processing
About Nat & Co
nat&co. is a small UK snack business founded by Natalie King and based in Chelmsford, Essex. The company makes handmade, hand-wrapped fruit-and-nut snack bars called Natchsticks, which it positions as a genuinely healthy alternative to many conventional snack bars.
The brand serves families, busy people, and health-conscious consumers looking for convenient snacks that still feel natural and wholesome. Its messaging emphasizes clean eating, wellness, and simple ingredients, with products designed to work as an on-the-go snack, a breakfast alternative, or a treat for children and adults alike.
Core Values
- Health and wellness: The company’s mission is to provide healthy, nutritious snacks that taste delicious and support an optimal lifestyle. Its products are framed as part of a balanced diet and active routine.
- Natural simplicity: nat&co. emphasizes short ingredient lists, recognizable ingredients, and minimal processing. The brand presents “less is more” as a guiding principle.
- Family-friendly snacking: The snacks are designed to suit children and adults alike, with messaging around lunchboxes, sharing, and everyday family use.
- Transparency: The company highlights clear ingredient and nutritional information, along with straightforward product descriptions and practical packaging details.
Unique Aspects
- Handmade production: Natchsticks are made and hand-wrapped by Natalie herself at home in Chelmsford, giving the brand a distinctly artisanal, small-business character.
- Very short ingredient lists: Each flavour contains no more than six ingredients, which the company presents as a key differentiator versus more processed snack bars.
- Letterbox-friendly packaging: The slim-bar format and packaging are designed to fit through a letterbox, making delivery and repeat ordering especially convenient.
- Recyclable, FSC-certified packaging: The company states that its packaging is fully recyclable and FSC certified, reflecting an environmental focus in its operations.
- Local market presence: nat&co. has appeared at Leigh Farmer’s Market and other local fairs, reinforcing its community-based, direct-to-consumer roots.