Life Terra

About Life Terra

Life Terra is a European climate action initiative based in Amsterdam and Barcelona that focuses on tree planting, environmental education, and tree monitoring technology. It works with citizens, communities, businesses, municipalities, schools, and other institutions to turn climate ambition into measurable action on the ground.

The organisation’s mission is to help plant 500 million trees in Europe while restoring ecosystems and strengthening biodiversity. Its approach combines reforestation projects, community participation, and digital tools that register and track planted trees, with an emphasis on transparency and the principle of planting the right tree in the right place at the right time.

Core Values

• Climate action with measurable impact: Life Terra emphasises practical, on-the-ground climate action rather than awareness alone. Its planting and monitoring model is intended to make environmental benefits visible and trackable.
• Biodiversity and ecosystem restoration: The organisation highlights restoration of forests and degraded land, with native species selection and the goal of improving ecosystem resilience. Biodiversity is treated as a core outcome alongside carbon capture.
• Education and future generations: A major value theme is educating children and young people so they can participate in climate solutions. Life Terra presents education as an investment in long-term societal change.
• Community participation: The company stresses that citizens, schools, municipalities, landowners, and businesses all have a role in scaling climate action. Collaboration is presented as essential to its model.
• Transparency and innovation: Life Terra invests in digital monitoring, geolocation, and reporting tools to track planted trees and support transparency. It also uses technology and structured methodologies to verify outcomes.

Unique Aspects

• Large-scale European footprint: Life Terra operates across more than 30 countries in Europe, giving it a broad geographic reach for a tree-planting initiative.
• EU LIFE Programme origins: The initiative began as an EU LIFE Programme-funded project launched in 2020 and later evolved into a permanent company and foundation. That origin gives it a strong institutional and environmental-programme background.
• Tree monitoring technology: Life Terra developed a platform and monitoring programme to geolocate, register, and track planted trees. This is central to its promise of transparency and measurable impact.
• Education scale: According to known news, its Terra Mission programme has reached 35,000 classrooms and more than 420,000 students worldwide, showing that education is a major operational pillar rather than a side activity.
• Established partner network: The organisation works with a wide range of corporate and institutional partners, including named collaborations with EY, DHL Group, Microsoft, and others shown on its website. This partner ecosystem supports both planting and engagement activities.