Sri Sri Tattva Europe B.V.
- Type
- Retailer
- Location
- The Hague, Netherlands
- Industries
- Direct to consumer, Food ingredients & products, Personalised nutrition, Consumer health & consumer effects, Food reformulation
- Domains
- Ingredients, Spices & herbs, Processed food products, Cereal & grain products, Confectionery & snacks, Dietary supplements, Beverages, Cocoa & chocolate
- Technologies
- Gamification, Smart & digital, Other technologies, Platform technology
About Sri Sri Tattva Europe B.V.
Sri Sri Tattva Europe is a health and wellness company rooted in Ayurveda, the traditional Indian science of mind-body-spirit wellbeing. It serves consumers looking for natural, personalized solutions across nutrition, self-care, and lifestyle support, with an emphasis on practical products and services for modern life.
The company presents itself as a Europe-wide business with more than 40 years of heritage behind the Sri Sri Tattva name. Its positioning combines ancient Ayurvedic knowledge with modern production methods, evidence-based advice, and a broad retail and service offering that includes products, consultations, and educational programs.
Core Values
- Authentic Ayurveda: The company emphasizes formulations and advice grounded in classical Ayurvedic texts and traditional practitioner knowledge, adapted for contemporary use.
- Natural and ethical sourcing: It highlights naturally grown ingredients, sustainable sourcing, and respect for the environment throughout the supply chain.
- Safety and quality: Products are described as being evaluated for safety, stability, and efficacy, with modern production technology used alongside traditional preparation methods.
- Holistic wellbeing: Sri Sri Tattva frames health as a balance of body, mind, and spirit, and extends its approach beyond products to consultations, education, and lifestyle support.
- Social and environmental responsibility: The company says it supports humanitarian and environmental causes and aims to reduce its footprint through more sustainable sourcing and manufacturing choices.
Unique Aspects
- Europe-wide footprint: The company states that it operates across Europe, with presence in 10+ countries and 400+ cities, bringing products and services closer to local customers.
- Combination of products and services: Unlike a pure product brand, Sri Sri Tattva Europe also offers private consultations, online learning, in-person programs, and wellness retreats.
- Research-led positioning: The company says it invests in research and collaborates with institutions such as FIZ and Wageningen University to support evidence-based Ayurvedic advice.
- Personalized Ayurveda focus: Its consultations are positioned around individual constitution and needs, with references to tailoring advice using concepts such as Prakriti and doshas.
- Sustainability-oriented formulation approach: The company says it works with transparent supply chains, mostly manufactures in India, and also collaborates with European manufacturers to reduce carbon footprint.