Food Buro of Innovation
- Type
- Professional Service Provider
- Location
- Netherlands
- Industries
- Alternative proteins, Consumer health & consumer effects, Food ingredients & products, Food reformulation, Plant-based
- Domains
- Fruit, Plant based primary products, Vegetables, Bakery, Processed food products, Meat alternatives
About Food Buro of Innovation
FoodBi, also presented as the Food Buro of Innovation, is a food innovation and product development consultancy focused on helping companies improve food products and food processes. It works across a wide range of food domains, including bakery, chocolate, snacks, fresh produce, and plant-based concepts such as vegetable fries and meat alternatives.
The company positions itself around making food better, healthier, and more sustainable. Its website emphasizes practical, hands-on innovation support for food businesses that want to develop new concepts, improve existing products, or adapt processes for a more circular food system.
Core Values
- Creativity: The company highlights creative thinking and out-of-the-box ideas as a central part of its work.
- Expertise and experience: It stresses deep food-industry knowledge across many categories and a long track record in the sector.
- Hands-on approach: The firm emphasizes practical, applied development work rather than purely theoretical advice.
- Speed: Fast execution is presented as an important value in how it supports clients.
- Confidentiality: The company explicitly lists confidentiality as a core value, reflecting the sensitive nature of product development work.
- Honesty and integrity: Reliability, honesty, and integrity are presented as part of its professional standard.
- Value for money: It aims to deliver practical results with a strong cost-benefit balance.
- A pleasant atmosphere: The company also values a collaborative and enjoyable working relationship.
Unique Aspects
- Broad cross-category food expertise: The founder’s background spans bakery, chocolate, snacks, vegetables and fruit, and vegan concepts, giving the consultancy unusually broad category coverage.
- Own R&D facilities: FoodBi says it has its own research and development facilities where almost all food processes can be replicated on a kitchen scale.
- Part of Van Hulst & Partners BV: The website states that FBI is part of Van Hulst & Partners BV, indicating an established corporate backing.
- Collaborative network of specialists: The company works with freelancers and other agencies, including specialists in cooking techniques, flavor combinations, herbs, spices, and food design.
- Experience with plant-based innovation: Its blog and service pages show active work on plant-based eggs, meat alternatives, and vegan binding systems, reflecting a strong focus on alternative-protein innovation.