Food Buro of Innovation

FoodBi, also presented as the Food Buro of Innovation, is a food innovation and product development consultancy focused on helping companies improve food products and food processes. It works across a wide range of food domains, including bakery, chocolate, snacks, fresh produce, and plant-based concepts such as vegetable fries and meat alternatives. The company positions itself around making food better, healthier, and more sustainable. Its website emphasizes practical, hands-on innovation support for food businesses that want to develop new concepts, improve existing products, or adapt processes for a more circular food system. Core Values Creativity : The company highlights creative thinking and out-of-the-box ideas as a central part of its work. Expertise and experience : It stresses deep food-industry knowledge across many categories and a long track record in the sector. Hands-on approach : The firm emphasizes practical, applied development work rather than purely theoretical advice. Speed : Fast execution is presented as an important value in how it supports clients. Confidentiality : The company explicitly lists confidentiality as a core value, reflecting the sensitive nature of product development work. Honesty and integrity : Reliability, honesty, and integrity are presented as part of its professional standard. Value for money : It aims to deliver practical results with a strong cost-benefit balance. A pleasant atmosphere : The company also values a collaborative and enjoyable working relationship. Unique Aspects Broad cross-category food expertise : The founder’s background spans bakery, chocolate, snacks, vegetables and fruit, and vegan concepts, giving the consultancy unusually broad category coverage. Own R&D facilities : FoodBi says it has its own research and development facilities where almost all food processes can be replicated on a kitchen scale. Part of Van Hulst & Partners BV : The website states that FBI is part of Van Hulst & Partners BV, indicating an established corporate backing. Collaborative network of specialists : The company works with freelancers and other agencies, including specialists in cooking techniques, flavor combinations, herbs, spices, and food design. Experience with plant-based innovation : Its blog and service pages show active work on plant-based eggs, meat alternatives, and vegan binding systems, reflecting a strong focus on alternative-protein innovation.