Het Volksportret

Highly representative market research in minutes. Het Volksportret shows an overview of the Dutch population in 100 communities. Each community represents exactly 1% of the Netherlands. The model is enriched with a large amount of quantitative data about peoples demographics, believes, values, knowledge, attitude and behavior. Thanks to AI it is possible to interact with each of these 100 communities. Together, their answers simulate the results you'll find in regular quantitative research. Only difference, thanks to the software tool you can find these insights in minutes instead of weeks. Our aim is to use the perspective of your audience far more frequently in your strategic and creative process and end up with more inclusive and effective output.