Casca

Casca is a Danish beverage company that makes an organic soft drink built around cascara, the dried fruit pulp of coffee cherries. The drink is positioned as a natural, adult alternative to traditional energy drinks, soda, alcohol, or coffee, with a focus on taste, natural caffeine, and a more conscious way to consume energy. The company serves both consumers and B2B customers such as cafés, bars, restaurants, and other venues. Its production is described as organic and simple, using only cascara, sugar, lemon juice, and carbonation, and it is brewed for Casca by Ørbæk Bryggeri. Core Values Natural ingredients : Casca emphasizes a short ingredient list and says it uses only cascara, sugar, lemon juice, and carbonation, with no synthetic additives. Sustainability : The company highlights cascara as a way to turn a coffee byproduct into a useful ingredient, reducing waste and supporting a more circular use of resources. Organic quality : Casca stresses that its cascara, sugar, and lemon juice are organic, and that the cascara is sourced from the Alto San Ignacio cooperative in Peru. Taste and enjoyment : Beyond the sustainability story, Casca presents itself as a genuinely tasty drink: balanced, aromatic, refreshing, and suitable for adult consumers. Unique Aspects Built on cascara : Casca is made from cascara, the fruit pulp of coffee cherries, which the company frames as an underused byproduct with natural caffeine and flavor. Organic sourcing from Peru : The cascara is described as organically certified and sourced from the Alto San Ignacio cooperative in Peru, imported in cooperation with MØRK Kaffe. Waste-reduction story : Casca explicitly positions its product as a way to reduce waste and avoid the greenhouse-gas emissions associated with cascara composting. Hospitality-oriented format : The drink is supplied in retro-style 250 ml glass bottles, delivered in cartons of 12, and is intended to be served cold in cafés, bars, restaurants, and events.