Bettie
- Type
- Retailer
- Location
- Metzert, Belgium
- Industries
- Direct to consumer, Shortening supply chain
- Technologies
- Digital Marketplace, Platform & Service technologies
About Bettie
Bettie is a Belgian non-profit association (ASBL) based in Attert that connects local food consumers with producers from the surrounding region. It operates a web shop and other outreach activities to support short supply chains, responsible consumption, and a closer relationship between customers and the people who make their food.
The organization focuses on small-scale producers, preferably family-run farms and businesses committed to sustainable production and respect for living systems. Bettie also says it carries out information, awareness-raising, and discovery activities for different audiences, extending its role beyond sales into local food education and community building.
Core Values
- Local sourcing: Bettie prioritizes products from a maximum radius of 50 km around Attert, reinforcing proximity between producers and consumers.
- Respect for living systems: The organization emphasizes production methods that support biodiversity, soil conservation, and animal welfare, even when products are not formally certified organic.
- Transparency: Bettie highlights clear product origin, fair pricing, and straightforward communication, with producers setting their own prices.
- Responsible consumption: The ASBL promotes short supply chains, reasonable purchasing, and a lower-waste approach in its logistics and packaging choices.
Unique Aspects
- ASBL structure with a social mission: Bettie is not just a webshop; it is an association that explicitly aims to build human connections and support local development through food.
- Strong local radius with selective exceptions: Most products come from within 50 km of Attert, with rare exceptions only when there is a strong regional link, such as products tied to expatriate connections.
- Volunteer-supported model: The organization relies on active members and volunteers to assemble baskets and support operations, helping keep the service community-based.
- Part of the Collective for Sustainable Canteens: Since 2021, Bettie has been part of the Collectif Développement Cantines Durables, linking it to a broader movement around sustainable food service.