PEP

DrinkPEP is a beverage brand built around a gut-friendly sparkling energy drink called PEP. The company says it was created by the Beasley brothers of Austin, Texas, who wanted a cleaner alternative to conventional energy drinks that often rely on artificial sweeteners and ingredients that can lead to crashes. PEP is positioned as a better-for-you energy option for people who want sustained vitality, focus, and a healthier gut microbiome. The brand emphasizes clean ingredients, no artificial colors, sweeteners, or flavors, and a formulation intended to support both body and mind. Core Values Clean ingredients : The brand stresses no artificial colors, sweeteners, or flavors, and frames its drinks as a more intentional choice than typical energy beverages. Gut health : PEP is built around probiotics and a message that gut health supports digestion, immunity, mood, focus, and energy. Sustained energy : The company aims to provide energy without the jitters or crash associated with many mainstream energy drinks. Wellness-minded performance : PEP is presented as fuel for busy workdays, workouts, and active lifestyles, with an emphasis on feeling good from the inside out. Unique Aspects Founder story rooted in service and athletics : The brand was developed by three brothers, including members of the Navy and Marine Corps, and the company ties its identity to performance, discipline, and health-conscious living. Probiotic energy positioning : PEP combines sparkling energy drink functionality with probiotics, making gut health a central part of the product concept rather than an add-on. Donation to military relief : The company says it donates a percentage of every sale to the Navy-Marine Corps Relief Society, linking purchases to support for service members and their families.