PEP

About PEP

DrinkPEP is a beverage brand built around a gut-friendly sparkling energy drink called PEP. The company says it was created by the Beasley brothers of Austin, Texas, who wanted a cleaner alternative to conventional energy drinks that often rely on artificial sweeteners and ingredients that can lead to crashes.

PEP is positioned as a better-for-you energy option for people who want sustained vitality, focus, and a healthier gut microbiome. The brand emphasizes clean ingredients, no artificial colors, sweeteners, or flavors, and a formulation intended to support both body and mind.

Core Values

• Clean ingredients: The brand stresses no artificial colors, sweeteners, or flavors, and frames its drinks as a more intentional choice than typical energy beverages.
• Gut health: PEP is built around probiotics and a message that gut health supports digestion, immunity, mood, focus, and energy.
• Sustained energy: The company aims to provide energy without the jitters or crash associated with many mainstream energy drinks.
• Wellness-minded performance: PEP is presented as fuel for busy workdays, workouts, and active lifestyles, with an emphasis on feeling good from the inside out.

Unique Aspects

• Founder story rooted in service and athletics: The brand was developed by three brothers, including members of the Navy and Marine Corps, and the company ties its identity to performance, discipline, and health-conscious living.
• Probiotic energy positioning: PEP combines sparkling energy drink functionality with probiotics, making gut health a central part of the product concept rather than an add-on.
• Donation to military relief: The company says it donates a percentage of every sale to the Navy-Marine Corps Relief Society, linking purchases to support for service members and their families.