Regionaal Bureau voor Toerisme (RBT) Heuvelrug & Vallei

About Regionaal Bureau voor Toerisme (RBT) Heuvelrug & Vallei

Regionaal Bureau voor Toerisme (RBT) Heuvelrug & Vallei is the destination-marketing organization for the Utrechtse Heuvelrug and the Gelderse Vallei. It works to strengthen the region as a vital, future-proof destination that creates value for residents, visitors, and businesses.

The organization collaborates daily with regional partners, municipalities, and the Province of Utrecht to support a balanced and responsible visitor economy. Its work sits at the intersection of tourism promotion, regional cooperation, and place-based development, with an emphasis on keeping local amenities, hospitality, heritage, and culture vibrant.

Core Values

• Regional vitality: The organization emphasizes tourism and recreation as contributors to local liveliness, supporting shops, hospitality, heritage, and culture across towns and villages.
• Balance and responsibility: It aims for an even, robust, and responsible visitor economy that benefits residents as well as visitors.
• Collaboration: Its approach is built on working with partners, municipalities, and the province to strengthen the destination together.
• Accessibility and inclusion: It highlights accessible routes, locations, and activities so more people can enjoy the region.
• Nature and heritage appreciation: The content consistently connects recreation with the region’s landscapes, landgoederen, castles, military heritage, and cultural assets.

Unique Aspects

• Broad regional network: RBT Heuvelrug & Vallei works with around 600 regional partners, nine municipalities, and the Province of Utrecht, giving it a wide collaborative base.
• Dual-region focus: It markets both the Utrechtse Heuvelrug and the Gelderse Vallei as one destination, combining nature, heritage, villages, and cities in a single visitor proposition.
• Responsible visitor economy mission: The organization explicitly frames its ambition around ensuring that every resident benefits directly or indirectly from tourism.
• Accessibility-first content: It maintains dedicated pages for accessible routes, locations, activities, and aids, making inclusion a visible part of its destination work.
• Regional storytelling platform: Through opdeheuvelrug.nl, it combines inspiration, practical planning, events, partner promotion, and press resources in one public-facing platform.