Ulrick + Short

Ulrick + Short is a UK-based clean label ingredient specialist focused on functional, plant-based solutions for food manufacturers. Across bakery, meat and fish, ready meals, soups and sauces, vegetarian and vegan, batters and coatings, organic, and performance foods, the company helps customers reformulate products to improve texture, stability, nutrition, and label simplicity. The business positions itself as a technical partner rather than a commodity supplier. It emphasizes consultative development, rapid support, and close collaboration with customers from concept through sampling and delivery, with dedicated technical staff across the UK and Europe. Its mission is to provide a “better recipe,” and its vision is to lead the European market in natural food ingredient solutions. Core Values Problem solving : The company frames its work around the customer’s challenge, aiming to deliver tailored solutions rather than generic products. Expertise : It places strong emphasis on technical knowledge, application know-how, and research and development to bridge the gap between kitchen and lab. Partnership : Ulrick + Short describes customer relationships as collaborative and long term, built on integrity, respect, and shared goals. Agility : The business highlights responsiveness and continuous improvement, with a willingness to adapt quickly to changing customer needs and market trends. Sustainability : It says its solutions are vetted for environmental and social impact, and that clean label, plant-based ingredients are central to its responsibility agenda. Service : The company stresses customer-centric service, including technical support, rapid sample delivery, and on-site assistance when needed. Unique Aspects European operating footprint : Ulrick + Short says it has dedicated technical staff across the UK and Europe, and it established an EU headquarters in Zoetermeer, the Netherlands, to serve EU customers and support international trade. Broad functional crop base : The company sources ingredients from a large functional crop base, including wheat, maize, tapioca, sweet potato, pea, rice, oat, and bamboo, giving it flexibility across formulations. Clean label processing approach : It states that it uses only physical production methods to extract natural functionality, with no chemical processing, and positions this as central to its clean label proposition. Carbon transparency capability : Through its Klimato collaboration, the company says it can assess ingredient-level and recipe-level carbon footprints to help customers quantify emissions savings from reformulation. Recognised quality and responsibility credentials : The website cites BRC Global Standard for Food Safety, BRC Agents and Brokers certification, SEDEX membership, Kosher certification, and an EcoVadis Bronze Medal. Long-standing market experience : The company says it has 25 years of business experience and over 150 functional ingredients, supporting its positioning as an established specialist.