PRIMEPACT
- Type
- Professional Service Provider
- Location
- Amsterdam, Netherlands
- Industries
- Alternative proteins, Plant-based, Consumer health & consumer effects, Sensory & consumer research, Retail tech, Supply chain monitoring & traceability, Smart logistics & operations, Food ingredients & products, Food marketplace
- Domains
- Ingredients
- Technologies
- Other technologies
About PRIMEPACT
PRIMEPACT is a strategic growth and partnership consultancy focused on the future of food and near-food. It works with brands, private label suppliers, ingredient companies, retailers, and other chain partners that want to strengthen their position, improve collaboration, and build long-term, sustainable growth.
The company positions itself as a partner for organizations that are ready for a renewed strategy and a more effective way of working with customers and stakeholders. Its approach is designed to help clients move from price pressure and short-term thinking toward stronger positioning, better commercial outcomes, and more durable relationships across the value chain.
Core Values
- Long-term growth: PRIMEPACT emphasizes durable growth over short-term wins, aiming to help clients build continuity, resilience, and lasting market relevance.
- Winning with customers: The company believes profitability comes from creating value together with customers and stakeholders, not from competing on price alone.
- Futureproof thinking: Its work is centered on helping clients prepare for the future of food and near-food, with an eye on changing consumer needs, sustainability, and category transitions.
- Pragmatism and results: PRIMEPACT presents itself as direct, structured, and action-oriented, focusing on practical plans, faster decision-making, and measurable commercial impact.
Unique Aspects
- Focused on future of food and near-food: PRIMEPACT explicitly targets companies in food and adjacent categories that want to lead in the next phase of industry development.
- PURE PROFIT™ framework: The company uses its own five-part method to assess growth potential, positioning, partnerships, proposition, and performance.
- Founder-led expertise: Founder Danielle Mol brings more than 20 years of experience in near-food and has worked at Hessing, Cloetta, Dr Oetker, Bel, and Nestlé.
- Works across the value chain: PRIMEPACT serves a broad mix of clients, including A-brands, private label suppliers, ingredient suppliers, retailers, and other chain partners, which gives it a cross-functional view of commercial collaboration.