My Own Health b.v.
- Type
- Retailer
- Location
- Amstelveen, Netherlands
- Industries
- Food ingredients & products, Personalised nutrition
- Domains
- Ingredients, Vitamins & minerals
- Technologies
- Decision support software, Smart & digital, Analytical measurement, Measurement & sensing, Platform technology, Platform & Service technologies
About My Own Health b.v.
My Own Health is a Dutch personalized supplement company focused on vitamin support based on blood values rather than on generic questionnaires or one-size-fits-all formulas. It positions itself as a science-based alternative to standard supplements by first measuring vitamin status, then calculating an individualized dosage only when supplementation appears useful.
The company serves consumers who want a more precise and transparent approach to supplementation. Its model emphasizes safety, measurable outcomes, and convenience: customers receive a tailored formula in a single daily capsule, with the process designed to avoid unnecessary supplementation when blood values are already adequate.
Core Values
- Personalization: The company builds each formula around the individual’s blood values, aiming to match dosage to actual need rather than assumptions.
- Scientific grounding: It states that its dosing algorithm is based on years of studies and scientific literature, and that decisions are made using measured blood data.
- Safety and restraint: The service is designed to stay within safe intake limits and to avoid supplementing when values are already healthy.
- Transparency: The company stresses clear pricing, clear testing steps, and the principle that customers should not receive a product if they do not need one.
Unique Aspects
- Blood-value-first model: Unlike many personalized supplement brands that rely on questionnaires, My Own Health starts with blood measurements to determine whether supplementation is actually needed.
- No supplement if not needed: If the analysis shows that blood values are already good, the subscription does not start and the customer receives no product.
- Single daily capsule format: The personalized formula is delivered in one capsule per day, simplifying the routine for customers.
- Testing and dosing with safety limits: The company says it considers both upper intake limits and blood-value ranges when calculating dosage, aiming to reduce the risk of under- or overdosing.