Hero AG

Hero Group is a Swiss family-owned food company founded in 1886 in Lenzburg, where its headquarters remain today. Over more than 135 years, it has grown through both organic expansion and acquisitions into an international group with offices and production facilities across five continents and around 4,000 employees. The company focuses on branded nutritional food products for babies, toddlers, children, and adults. It positions itself as a “big, small” company with a family feel, emphasizing accessible, healthy, and nutritious food made with quality ingredients and a long-term view on responsible growth. Core Values Create wow : Hero says its values guide how it behaves across the company, and this theme reflects a focus on delivering products and experiences that stand out for consumers. Everyone Hero : The company emphasizes an inclusive, collaborative culture in which people across functions and markets can contribute and make an impact. Nourish others : This value aligns with Hero’s mission to provide nutritious food and snacks that support consumers at different life stages. Take responsibility : Hero links this value to acting responsibly across the business, including sustainability, quality, and long-term stewardship of resources and people. Unique Aspects Long heritage with global reach : Hero traces its roots to 1886 and now operates across five continents, combining a long history with an international branded-food footprint. House of brands model : Rather than relying on a single brand, Hero manages a diverse portfolio of local and international brands across baby food, infant milk, snacks, and spreads. Science-backed infant nutrition : Its baby and toddler milk products are developed with the Hero Institute for Infant Nutrition and a Scientific Advisory Board of pediatricians and nutritionists. Acquisition-led expansion : The company has repeatedly expanded through acquisitions and divestments, including brands and businesses such as Beech-Nut, Organix, Semper, Baby Gourmet, Deliciously Ella, and The Gut Stuff. Bee careful initiative : Hero’s biodiversity and regenerative agriculture program focuses on pollinators, soil health, and water stewardship across its value chain.