We Mate

About We Mate

We Mate is an Amsterdam-based beverage company making canned yerba mate drinks for consumers across Europe. Founded by three friends from Spain and Argentina, the brand was created to offer a more authentic alternative to many canned mate products on the market, which it says rely on extract, excess sweetness, or artificial ingredients.

The company positions itself around whole-leaf, cold-brewed yerba mate with natural caffeine and a calmer, steadier energy profile than coffee or typical energy drinks. It sells directly online and is also working toward broader retail distribution in supermarkets, gyms, and specialty food stores.

Core Values

• Honest ingredients: The brand emphasizes short ingredient lists, whole-leaf brewing, and no artificial sweeteners. It presents simplicity and transparency as part of making a better drink.
• Steady energy: We Mate is built around natural caffeine from yerba mate and a smoother lift without the sharp spike-and-crash associated with many energy drinks.
• Shared ritual: The company treats mate as a social drink and a shared experience, not just a functional beverage. Its messaging highlights connection, community, and passing the can around.
• Craft and care: The brand stresses careful formulation, cold brewing, and attention to taste, positioning the product as something made deliberately rather than rushed or heavily processed.

Unique Aspects

• Whole-leaf, brewed approach: We Mate says it brews the whole yerba mate leaf instead of using the powder extract common in much of the European canned mate market. That is a central differentiator in both taste and brand story.
• Amsterdam-founded, European-made: The company is based in Amsterdam and says production is carried out in Europe by its co-packer, aligning the brand with a local European supply chain.
• Founder-led origin story: The business was started by three friends who were personally dissatisfied with coffee, sugary energy drinks, and inauthentic mate products. That origin shapes the brand’s tone and product decisions.
• Europe-wide shipping and launch plan: We Mate ships across Europe and launched through a pre-sale model ahead of its first batch, signaling a direct-to-consumer, community-building approach to market entry.