Vitam

Vitam is a Dutch foodservice and catering company focused on fresh, healthy, and responsible eating. It serves businesses, government organizations, schools, and healthcare institutions across the Netherlands, with on-site chefs and hospitality teams preparing food at more than 250 locations. The company positions itself as a pioneer of “conscious catering,” combining culinary quality with tailored service for each client. Founded in 2003, Vitam built its approach around cooking fresh on location, giving chefs and restaurant teams room for entrepreneurship and customization rather than standardized, menu-driven catering. Its market position is built on making everyday food service feel more personal, more seasonal, and more aligned with the goals of the organizations it serves. Core Values Health : Vitam emphasizes nutritious meals with more vegetables, fiber, and plant-based proteins, while reducing salt and sugar. Sustainability : The company works with seasonal ingredients, aims to reduce waste and CO2 emissions, and prefers local or responsibly sourced products where possible. Hospitality : Vitam places strong value on making guests feel welcome through attentive service, attractive presentation, and a pleasant dining experience. Entrepreneurship : The company encourages chefs and restaurant teams to make local choices and adapt offerings to client and guest needs. Inclusion : Vitam highlights social employment, development opportunities, and work for people with a distance to the labor market. Unique Aspects Grounded in on-site cooking : Vitam’s signature model is fresh cooking at the client location, which it presents as the basis for better taste, flexibility, and guest experience. Pioneer of conscious catering : The company describes itself as the founder of conscious catering in the Netherlands and has built its brand around doing food differently. Strong social employment focus : Vitam says it employs a large group of people with a distance to the labor market and has its own Talententuin certification for locations that meet its support standards. Broad national footprint : The company serves more than 250 locations across business, government, education, and healthcare, giving it a wide operational reach. Own foundation and education program : Through Stichting Vitam Doet Goed and the Harry@school program, Vitam extends its mission into children’s food education. Partnership-led sustainability work : Vitam participates in initiatives such as Boeren, Natuurlijk!, the FM Koplopersgroep, and the VDP market program to support lower-impact food systems.