Grounds for Good
- Type
- Food & Ingredient Manufacturer
- Location
- London, United Kingdom
- Industries
- Food ingredients & products, Waste efficiency, Sustainable packaging & plastic alternatives, Direct to consumer, Bio-energy & biomaterials, Circular economy
- Domains
- Beverages, Processed food products, Coffee & tea, Cocoa & chocolate
- Technologies
- Food-waste technology, Circular & resource technologies
About Grounds for Good
Grounds For Good is a Welsh sustainable brand built around upcycling spent coffee grounds into consumer products. Its website shows a focus on spirits, while its journal and blog also describe broader circular-economy ideas and other coffee-ground uses such as skincare, home and garden applications.
The company positions itself as a purpose-led business that turns a waste stream into value, with an emphasis on reducing landfill, lowering packaging impact, and supporting local sourcing where possible. It serves consumers looking for distinctive, environmentally conscious products, especially drinks buyers interested in coffee-infused spirits with a sustainability story.
Core Values
- Sustainability: The brand repeatedly frames its work around diverting spent coffee grounds from landfill and giving them a second life in products and packaging.
- Circular economy: Grounds For Good emphasizes reuse and upcycling, treating coffee waste as a resource rather than a disposal problem.
- Local identity: The company highlights Welsh production and Welsh-made spirits, tying its products to place and local pride.
- Quality craftsmanship: Product pages stress careful distillation, refined flavour, and award recognition, showing that sustainability is paired with premium positioning.
Unique Aspects
- Upcycled coffee grounds as a signature ingredient: The spirits are distilled with used coffee grounds, which gives the range a distinctive flavour profile and a clear waste-reduction story.
- Welsh production: The gin and vodka are distilled in Wales, and the aperitif is presented as a Welsh product, reinforcing a strong regional identity.
- Sustainable packaging innovation: The gin was launched in a cardboard bottle made from 94% recycled paperboard, described as much lighter and lower-carbon than glass.
- Charitable donation per bottle: The vodka and gin pages state that £1 from every bottle sold is donated to the national homelessness charity Llamau.
- Awards and recognition: The vodka page cites a Silver medal in The Grocer New Product Awards 2023, Highly Commended in the Great British Food Awards 2022, and a Great Taste Awards 1-star rating in 2023; the gin page cites an overall regional winner award for Wales at the Great British Food Awards 2024.