Chick'O Peas
- Type
- Food & Ingredient Manufacturer
- Location
- Belgium
- Industries
- Alternative proteins, Food ingredients & products, Sustainable packaging & plastic alternatives, Shortening supply chain, Direct to consumer
- Domains
- Ingredients, Chickpeas, Plant based primary products, Peas, Ready-to-eat meals, Processed food products
- Technologies
- Processing
About Chick'O Peas
Chick’O Peas is a Belgian food brand focused on authentic Middle Eastern dips and mezze. Founded by Nasser, also known as “The Hummus Guy,” the company was created to bring back the hummus and mezze flavors he grew up with in a Middle Eastern family: pure, creamy, and full of flavor.
The brand serves both consumers and B2B customers such as restaurants, lunch bars, caterers, cheese shops, farm shops, and specialty stores. It positions itself around family recipes, small-batch production, local preparation in Leuven, and a clear mission to make authentic Middle Eastern dips easy to share at home or in foodservice settings.
Core Values
- Authenticity: The company emphasizes family recipes, Middle Eastern sourcing, and preparation methods that stay close to traditional mezze and hummus-making.
- Quality and care: Chick’O Peas highlights small-batch production, careful cooking, and locally prepared products to preserve taste, texture, and freshness.
- Simplicity of ingredients: Its products are positioned as straightforward, honest foods made with recognizable ingredients and without unnecessary additions.
- Sharing and conviviality: The brand repeatedly frames its dips as foods for mezze, apero, and shared meals, encouraging customers to dip, spread, and share together.
Unique Aspects
- Founder-led origin story: Chick’O Peas was founded by Nasser, “The Hummus Guy,” after he could not find hummus that matched the flavors of home.
- Middle Eastern recipe inspiration: The brand explicitly traces its recipes and ingredient choices back to Middle Eastern family traditions and sourcing.
- Local production in Leuven: The dips are prepared in the company’s own atelier in Leuven, supporting a short path from production to store shelves.
- Dual consumer and horeca model: Chick’O Peas sells both through retail outlets and directly to foodservice and specialty trade customers, including bulk formats for professional use.