Tsarona

Tsarona is a food brand and supply-chain platform built around Bambara groundnut, an ancient African legume positioned as a climate-resilient, nutrient-dense ingredient for modern diets. The company says it began between Botswana and Berlin and operates through two entities: Tsa Rona Organics (Pty) Ltd in Botswana for grower programmes, sourcing and agricultural partnerships, and Tsarona Organics UG in Berlin for EU market access, compliance, processing and commercial partnerships. It serves both consumers and business customers. On the consumer side, Tsarona sells snacks, drinks and breakfast products made from Bambara groundnut and related African ingredients. On the B2B side, it offers wholesale ingredients and product formats for offices, cafés, gyms, events, manufacturers and retailers, with an emphasis on traceability, direct trade and bringing African superfoods into European markets. Core Values Climate resilience : Tsarona centers crops that can thrive in drought, heat and poor soils, presenting Bambara groundnut as a response to climate stress and crop concentration risk. Fair trade and farmer value : The company emphasizes direct trade, fair pricing and keeping value with smallholder farmers and producer communities rather than extractive sourcing chains. Regenerative agriculture : Tsarona highlights nitrogen fixation, soil fertility and farming practices that support long-term productivity and healthier ecosystems. Biodiversity : A core theme is restoring crop diversity by creating markets for underused African crops and reducing dependence on a handful of global staples. Transparency and care : The brand repeatedly stresses traceability, QR-enabled supply-chain visibility and a food philosophy built on transparency, fairness and care for the planet. Unique Aspects Two-country operating model : Tsarona splits operations between Botswana and Berlin, with sourcing, grower programmes and agricultural partnerships anchored in Botswana and EU compliance, processing and market access handled from Berlin. Direct farmer network across Africa : The company says it works directly with smallholder farmers across 11 African countries, and elsewhere states 5,000+ farmers across Botswana, Zambia, Zimbabwe, Nigeria and Ghana. Government and research links : Tsarona references an MOU with Botswana’s Ministry of Agriculture and a research collaboration with NARDI, which it says support its grower programme and commercialisation work. EU market first-mover positioning : The company describes Bambara groundnut as commercially available in Europe for the first time and says it holds EU approval as a Traditional Food under EU Regulation 2024/2047. Proprietary processing and traceability : Tsarona says it built a proprietary three-step Bambara processing protocol and a batch-level traceability system connecting farm data to EU co-manufacturers. Founder-led heritage advantage : The founder, Kamogelo Thumankwe, is presented as having grown up in Botswana with Bambara groundnut, which the company frames as a non-replicable advantage in building the supply chain.