ScaleUp Practitioners

About ScaleUp Practitioners

ScaleUp Practitioners is a strategy and scaling advisory focused on what it calls the “New Economy”: a productive society based on renewable energy and regenerative use of resources, enabled by technical innovation. The firm works with organizations that want to take a leading role in that transition, especially ventures and scaleups operating in complex, emerging markets.

Founded in 2022 by Anieke Wierenga and Francesca Nardocci, the company combines research, training, and hands-on support. Its positioning is deliberately non-standard: it describes itself as a sparring partner, business partner, consultant, researcher, scaleup expert, trainer, innovator, or personal coach, depending on what best helps move a business forward.

Core Values

• Renewable and regenerative transition: The company’s work is anchored in the shift toward renewable energy and regenerative resource use. It frames this as a broader societal transformation rather than a narrow business optimization exercise.
• Practical impact: ScaleUp Practitioners emphasizes action over abstraction, aiming to translate ideas into workable steps, tools, and strategies. Its language consistently stresses moving businesses forward.
• Collaboration: The firm values working with partners, ecosystems, and multidisciplinary teams. It sees scaling as something that happens through relationships, not in isolation.
• Non-conventional thinking: The company explicitly rejects a standard approach and favors creative, sometimes unconventional methods. It uses this mindset to challenge linear startup assumptions that do not fit emerging sectors.
• Human-centered leadership: Especially through its team and coaching approach, the company highlights alignment, behavioral adoption, and leadership as foundations for sustainable transformation.

Unique Aspects

• Built around the “New Economy” concept: ScaleUp Practitioners explicitly frames its work around a future economy based on renewable energy and regenerative resource use. That positioning gives it a clear thematic focus beyond generic startup consulting.
• Deep expertise in agrifood and green chemistry: The founder’s background and the company’s content show strong specialization in agrifood, green chemistry, circular ventures, and deep tech scaling. This makes the firm especially relevant for science-based and transition-oriented ventures.
• Circular Venture Building work: The company developed and published a Circular Venture Building report and related thinking with external knowledge partners. That signals a distinctive methodology focus on circular entrepreneurship rather than standard scaleup playbooks.
• Ecosystem-oriented approach: The firm repeatedly stresses collaboration with partners, knowledge institutions, investors, and venture ecosystems. It treats scaling as an ecosystem challenge, not just an internal company challenge.
• Founder-led expertise: Anieke Wierenga is presented as the founder, director, and driving force behind the company, bringing a PhD in Chemistry and more than 20 years of senior R&D experience. That combination of scientific depth and transition strategy is a defining feature.