d’ici is a regional food retailer built around local, seasonal, and durable food. Since opening its first store in Naninne in May 2013, it has positioned itself as more than a supermarket: it is a place where consumers can discover authentic products from nearby producers and where food is treated as a lever for positive social and environmental change. The company serves everyday shoppers looking for fresh food, groceries, beverages, and household items sourced from farms, artisans, and small local businesses. It operates three stores in the Namur area — Naninne, Wépion, and Champion — and emphasizes clear information, fair pricing, and close relationships with both producers and customers. Its market positioning is rooted in proximity and trust: d’ici highlights direct sourcing, transparent product information, and a curated assortment selected by a professional team that knows the producers and their stories. The stores are also designed as welcoming, lively spaces that host events and encourage exchange, not just transactions. Key Offerings Local grocery assortment : A broad selection of everyday food products sourced from regional farms, artisans, and small businesses, including fresh items, dry groceries, and beverages. Fresh departments : Fresh produce, dairy, meat, charcuterie, poultry, and other refrigerated products chosen for quality, seasonality, and local origin. Beverages and drinks : A range of non-alcoholic drinks, beers, wines, and other alcoholic beverages from local and regional producers. Prepared and convenience foods : Traiteur and ready-to-eat or ready-to-serve products for customers looking for practical meal solutions. Non-food essentials : Selected hygiene, cleaning, and other household products that complement the food assortment. Gift solutions : Gift cards, gift baskets, and prepared trays and platters for special occasions. Core Values Bon : d’ici wants shopping to be enjoyable, with tasty products, pleasure in working together, and a shared passion for good food. Proche : Proximity means local sourcing, short supply chains, and close relationships with producers, colleagues, and customers. Durable : The company seeks a balance between people, long-term viability, environmental impact, partners, and pleasure in daily work. Respect : Respect is presented as a foundational value for accepting differences and building strong relationships. Collaboration : d’ici emphasizes working together across teams and with producers to move further collectively. Transparency : Clear, honest information is part of how the company helps customers make informed choices. Unique Aspects Three-store regional network : d’ici operates stores in Naninne, Wépion, and Champion, all in the Namur area, giving it a strong local footprint. Producer-centered model : The company works with more than 250 producers and artisans and says many products come from within 50 km of its stores. Direct sourcing and traceability : Product information includes key characteristics, the producer’s name, and the distance from the store, reinforcing transparency and origin awareness. Sustainability built into store design : The stores incorporate energy-conscious features such as heat recovery, photovoltaic panels, LED lighting, recycled materials, and durable building choices. Community-oriented retail concept : d’ici presents its stores as lively places for meetings, tastings, and events, not only as shopping locations. Participatory management : The company says it operates with shared governance, aiming to give employees more autonomy, responsibility, and involvement in the project.
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