Mintel

About Mintel

Mintel is a market intelligence and consumer insights company that helps businesses understand what consumers want, why they want it, and where markets are heading next. Its work spans on-demand intelligence, consulting, and data integrations, with solutions aimed at brands that need support in innovation, market expansion, consumer demand, and category strategy.

The company serves clients across a wide range of industries, including food and drink, beauty and personal care, household, packaging, retail, financial services, technology, travel, and more. Mintel positions itself as a trusted source of expert analysis and predictive insight, combining proprietary research, market tracking, and analyst interpretation to help customers make better decisions faster.

Mintel also presents itself as a global, insight-led organization with a strong emphasis on helping clients anticipate change rather than simply react to it. Its content and services consistently frame the company as a partner for strategic growth, innovation planning, and evidence-based decision-making.

Core Values

• Predictive insight: Mintel emphasizes helping clients see what is coming next, not just what is happening now, through forecasting, trend analysis, and early signal detection.
• Expert analysis: The company highlights the role of human analysts and consultants in turning data into practical recommendations and strategic guidance.
• Client relevance: Mintel repeatedly stresses tailored answers, customized strategies, and solutions designed around specific business challenges rather than generic market coverage.
• Innovation support: A recurring theme is helping clients identify opportunities, validate ideas, and improve front-end innovation decisions.
• Trust and continuity: Mintel presents itself as a reliable partner that combines proprietary data with long-term client support and consistent service.

Unique Aspects

• Black Swan Data acquisition: Mintel acquired Black Swan Data in 2025, strengthening its predictive intelligence capabilities by combining structured market data with AI-driven social signal analysis.
• GNPD product innovation database: Mintel’s Global New Products Database is positioned as a major source of product-launch intelligence, helping clients track innovation, category evolution, and attribute trends.
• Broad industry coverage with specialist depth: Mintel serves many sectors, but its messaging stresses deep category expertise rather than broad, generic coverage.
• Long-term strategic data partnership with OpenBrand: Mintel’s Comperemedia business was acquired by OpenBrand, and the two companies established a long-term data partnership to preserve continuity for clients relying on Mintel insights.
• Integrated predictive ecosystem: Mintel has been building connected tools and capabilities, including AI-enabled and predictive offerings, to link consumer signals, product intelligence, and execution decisions.